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Cereal Analysis

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Vanessa Gunnoe Marketing 305 Professor Ball Assignment 1

Identify the store and the day and time you made your observation-
In order for me to make my observation on consumers buying merchandise I went to my local grocery store around the corner from me called Giant Eagle. Giant Eagle is a privately held corporation in Ohio, P.A, West Virginia and Maryland. Giant Eagle is the 49th largest retailer in the United States. Giant Eagle grocery store also has gas stations at some of their locations called GetGo. Giant Eagle in my neighborhood is very well known and a lot of people shop at Giant Eagle because they have great meats in their meat department their store is clean and organized, they have great deals on things like cereal, waffles, pop and juice. Giant Eagle also has a rewards card were if you spend 50-100$ then you will save .10 cents in fuel perks to redeem at their gas station to get .10 cents per gallon it’s a great deal especially with high gas prices these days.

The two aisles I choose to observe was the cereal aisle and the juice/ drinks aisle in order to see how consumer behaviors tend to varies from different products. In addition I thought consumers might behave differently to the time of day it is as well so I went into Giant Eagle two separate days and different times. I went in the middle of the week on a Wednesday at 1:00 in the afternoon it was steady around this time tons of women and kids, and then when I got off work Friday at 6:00 in the afternoon tons of family’s and aisles were very congested and they were also finishing up some construction that was taking place to lay down new floors by the bakery.

I have…...

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