Premium Essay

Cause and Effect Advertising for Past 30 Years for Blood Donation

In: Other Topics

Submitted By mspeach13
Words 1228
Pages 5
Dominique L. Larry English 115 Prof. Weir

Causes and Effects

The advertising for blood donations in the past 30 years has been very effective to the outcome of the drives. Advertising is a good thing because it lets the public know when, where, and why a blood drive is being held. Advertisements are done so they can entice people to voluntarily donate blood. The blood is used in millions of cases in which a person may need a blood transfusion for many different reasons. Mostly, advertisement is used to target a certain group or demographic who are potential donors.
To have regular donors and a plentiful supply of blood is the major cause of advertisement. There are natural disasters such as hurricane Katrina and super storm Sandy that came through and destroyed cities and town. Thousands of people were hurt in both that lost blood and needed a transfusion. As I found stated on www.gobag.com “Keeping an adequate supply of blood on hand is a challenge on a daily basis. There are daily occurrences that constantly draw on supplies daily such as premature births, illness, traumatic accidents and research - just to name a few. Having an adequate supply of blood immediately after a major disaster is not likely. Many people will come together AFTER a disaster to donate. It takes days to process blood before it can be used, many victims of disaster often don’t have days to wait and their lives can be lost.” (www.gobag.com, 2013). This is where good advertisement would have come in let the public know that there was a need for blood before something bad happens and not just because of the situations at hand.
The most common cause for advertising is to capture the interest of potential voluntary donors. Advertising shows and gives reason on why donating blood is important. The more an ad is shown, the more attention it will grab. The ad will have…...

Similar Documents

Premium Essay

Blood Donations

...Advertising for Blood Donations Strayer University November 25, 2012 Instructor: Dr. Jeffrey Kersh Advertising for Blood Donations After doing careful research of blood donations, I will be addressing the causes and effects of advertising for blood donations for the past thirty years. The cause of advertising for blood donations is to generate more business for blood (plasma) donations from our community and from other parts of the U.S. The effects of advertising for blood donations is to save the community for which we live in, save more lives, and also brighten lives for those who are in need. By Dr. Sumaiya Khan Published: 3/10/2010 The major cause of advertising for blood donations is to inform the public about the necessity of donating blood. Without lifesaving blood transfusions about 4.5 million Americans would die each year (Khan, 2010). Blood donation is the act where a healthy person voluntarily has blood drawn from his or her body. It is also important that the person who is donating blood is in a healthy state, as any diseased state always affects the blood, which could make the condition more contagious. Every two seconds, someone in the United States needs blood. Only 5% of eligible donors across the U.S. donate blood, while the requirement for transfusions is increasing by 9% every year (Khan, 2010). Blood donation is an excellent way to reduce the amount of iron accumulating in our body. Iron is a necessary mineral, but excess...

Words: 1173 - Pages: 5

Premium Essay

Cause and Effect

...World The Effects of Childhood Obesity A losing battle has risen in the arena of health affecting thousands, even millions of those that matter most, the children. This battle is childhood obesity. Childhood obesity is a growing concern in today’s society. Rising at extreme rates, one may call it an epidemic. The percentage of children and adolescents who are defined as overweight has more than doubled since the early 1970s (Marcus, 2003). With the vast amount of fast food restaurants and unhealthy foods along with the lack of exercise, obesity is hard to avoid. Usually the most delicious and easiest foods to prepare are the ones that are not so good for our well-being. Childhood obesity is formally defined as weighing at least 20% above the weight corresponding to the ideal weight for children of a specific height, gender, and age. 20%-40% over the ideal weight is considered mildly obese, 40%-100% over is considered moderately obese, and 100% over is considered severely obese. Some scientists classify children as overweight if their body fat is at least 25% for males and 30% for females (“So What Is Childhood Obesity?” 2010). Simply put, childhood obesity is consuming unhealthy foods and drinks without exercise to burn it off. None the less, it is extremely detrimental to today’s youth. Childhood obesity can have both physical and psychological effects. The physical effects are similar to those seen in obese adults. Some of the physical effects of......

Words: 1019 - Pages: 5

Free Essay

Blood Donation Not for Gay's

...Discontinue the Ban Against Gay’s For many citizens, donating blood is as simple as filling out paperwork, waiting in line, and rolling up their sleeve. Gay men, on the other hand, are deprived of this opportunity. The United States government has placed a ban on gay men donating blood. The reasoning behind this ban is the claim that gay men hold a high risk of diseases such as HIV/AIDS. Fortunately for gay men, diseases don’t have a sexual orientation. Unfortunately for gay men, they are being discriminated against because of a law not based in science that is prohibiting them from donating to the nation’s blood supply. It is time for the government to open its eyes and remove the ban against gay men donating blood. Some believe that allowing gay men to donate blood would allow diseases such as HIV/AIDS to get into the blood supply, but heterosexuals spread HIV/AIDS just as homosexuals do. In an article written Dr. Alan Cantwell, he firmly states that “When the AIDS epidemic began officially in June 1981, it was widely considered exclusively a "gay disease." Now everyone should know that AIDS is a worldwide epidemic; and most AIDS cases are heterosexual, not homosexual” (Cantwell 5). Dr. Cantwell eliminates the opposing argument that gay men should not donate blood because it puts the blood at higher risk for infections and diseases, such as AIDS. It is an old-fashioned and uneducated idea that AIDS is a “gay” disease. AIDS is a virus, not a disease. Dr. Cantwell also......

Words: 910 - Pages: 4

Premium Essay

The Cause and Effect Blood Donation

...THE CAUSE AND EFFECT OF ADVERTIZING FOR BLOOD DONATION Meskerem B. Alemu ENG 115 ENGLISH COMPOSITIONS STRAYER UNIVERSITY Cathy G.Para April 25, 2013 Introduction Donating blood is one of a voluntary and interesting people they can doing at the minimum age of starting from 15 and above, and especially the youngest people involved in voluntary activities, it takes just a few time and noting affect by any donor person health. It is a great deal of emphasis placed on helping others in high school and different organization. Example, many schools require students to perform volunteering in various activities prior to graduation, the one activities is to donated blood, And in different organization employees of all ages require to helping people they are volunteering to donate blood too, in this case government agencies including military services expect involved this volunteer services, specially military department is a great location to get blood, so government should be make advertisement about blood donation in every public area. The major cause to advertising blood donation As public relation specialist, advertising is one part of the task that he/she does for succeeding the mission and vision of a certain issue, institution or organization. From the situation given on the second point, there have been many campaigns in order to promote blood donation over the last thirty years (APA, 2013). To give them Awareness The purpose and focus of these......

Words: 1324 - Pages: 6

Premium Essay

Advertising for Blood Donations in the Past 30 Years

...Advertising for Blood Donations in the past 30 years Over the last 30 years, there have been many movements in order to promote blood donations. Donations have always been a charitable procedure. In the past, competitions, giveaways, oppositions and other plans were used by blood banks in order to increase donations. Many donors contribute to charity, but some were paid with incentives. The major purpose of advertising for blood donations is to obtain donors who can donate blood and blood products to be stored in blood banks. The Red Cross reports that the supply is accessible thru hospitals and blood is needed every two seconds, and more than 80,000 sickle-cell patients require blood transfusions ("Donating blood," 2013). Millions of people that detect certain ailments need blood during treatments. The media is a good outlet to make legislatures understand the distinctive role in making blood donation eye-catching. Our government obligation is to provide the necessary funds for donor staffing. The second cause of advertising for blood donations give people a reason to help others. Donating blood help save millions of lives. The advancement in surgeries and cancer treatment has narrowed the blood donation standards. Periodic shortages and ancient blood donor residents have played a significant role in increasing blood demands. The latest survey recorded in the United States shows that 1.1 million blood transfusions increased in 1997 to 2.7 in 2007 ("Blood......

Words: 763 - Pages: 4

Premium Essay

Cause and Effect for Blood Donations

...Cause and Effect of Advertising for Blood Donation The Cause and Effect of Advertising for Blood Donations The major cause of advertisement for blood donations is to have regular donors and a plentiful supply of blood. The primary objective of advertising for blood donation is to get the word out. Advertising helps to raise your target demographics’ awareness of the need for blood donations. Advertising for blood donations is unlike advertising for and other product. Advertisement encourage people to voluntary donate blood. Over the past 30 years advertising for blood donations has been successful. The purpose and focus of advertising blood donations is to encourage unpaid volunteers to donate blood. The blood is used in millions of cases were a humans may need a blood transfusion and for many different reasons. Advertising is also good way to increase public awareness about how donating blood helps respond teams such as Red Cross, First Aid and Hospitals respond quickly to serious and developing human needs. After World War II, American Red Cross, , introduced the first nationwide civilian blood program that now supplies more than 40 percent of the blood and blood products in this country. During the 1990s, they engineered a massive modernization of our blood services operations to improve the safety of our blood products. The Red Cross also expanded our services into such fields as civil defense, CPR/AED training, HIV/AIDS education...

Words: 821 - Pages: 4

Premium Essay

The Price of Ram and Hard Drive Storage over the Past 30 Years

...RAM And Hard Drive Storage Over The Past 30 Years The price and capacities of RAM and hard drive storage have come a long way in the past 30 years. Take for instance, in 1981 an 18MB hard drive cost $2500, today a 1TB hard drive costs $150. In 1990 RAM costs were $50 per MB and today one can purchase 2GB RAM for approximately $50. Observe the following table pertaining to hard drive cost vs GB capacity from 1980-2009: Table Source: iStockAnalyst Observe that there is a strong exponential correlation in the capacity vs cost ratio, where r=0.9916. During the last 30 years the capacity per unit cost ratio has nearly doubled approximately every 14 months. The regression equation is given by: Many TB+ drives have become available which recently broken the $0.10/GB boundary, whilst the next milestone being $0.01/GB or $10/TB. If historical trends continue, then 10 years from now the cost per GB of hard drive capacity will become $0.0000351 per GB or $0.0351 per TB. For $100, one could purchase a 2,849TB drive 10 years from now, based on the analysis of historical trends. Although 120 PB drives are currently available in the server and super computing market, consumer grade hard drives aren’t available in these sizes, as the physical size and cost per PB is too great for the marketability in the consumer market. Based on historical trends, one could forecast the availability of a consumer level 100TB hard drive in the next five years. It must be noted all figures......

Words: 497 - Pages: 2

Premium Essay

Blood Donations: the Causes and Effects of Advertising

...Blood Donations: The Causes and Effects of Advertising There are many people walking the face of the earth at this very moment because of the unselfish benevolence and caring of blood donors throughout the United States. This generosity, without a doubt, is responsible for saving an immeasurable amount of lives each and every year. Many individuals simply don’t know what is involved with donating blood, so they don’t or can’t bring themselves to do it. For the scores of people who can’t, they could volunteer in other areas, including making financial contributions that would help with advertising costs. Educating the general public on the pros and cons of blood donation should be at the top of the list when advertising. When the twin towers were attacked on September 11, 2001, a record number of Americans donated blood in support of the tragedy on that day. According to Korcok (2002): So much donated blood was wasted after last year's Sept. 11 terrorist attacks that US blood banks have struck a special task force to ensure that it doesn't happen again. More than 200,000 units of whole blood had to be thrown away after Americans donated 500,000 extra units in September and October. Donated blood is discarded if it remains unused after 42 days... fewer than 260 units were actually needed to treat victims of the attacks in New York and Washington. This special task force is responsible for developing consistent advertising campaigns which will focus on......

Words: 1321 - Pages: 6

Premium Essay

Blood Donation

...have daily transfusion of blood everyday. Or imagine any situation where a loved one is hospitalized and needs blood supply. If anything ever happened to a loved one, in a heartbeat every single one of you would do anything to save there live. Background info: Every two seconds, someone needs blood and about 1 in 7 people entering hospitals need blood. That means a lot of blood is needed. The demand for blood is high, but the supply is not. In shocking statistics according to mayoclinic.org only FIVE percent of eligible donors across the NATION donate blood. That may sound like something but nybloodcenter.org stated that 60% of Americans are eligible to donate blood. Is donating blood dangerous? According to bloodcenters.org giving blood is 100 percent safe. Donating blood is safe then everyone should donate. The blood you donate can be the reason why some people are still alive. Specific Purpose: After listening to my presentation the audience will know 3 benefits of donating blood. Transition statement: I will now tell you some of the benefits blood donation can bring. One of the benefits of donating blood is health: Blood donation removes some of the excess iron, which can cause free radical formation in the body. Blood donation can help with iron overload. According to voices.yahoo.com Studies have shown that men who donate blood on a regular basis have a lower risk of heart disease. With heart disease being the number one cause of death in males, this is...

Words: 674 - Pages: 3

Premium Essay

Blood Donation

...BLOOD DONATION SIDRA BIBI D/O FARZAND ALI MPHIL ( BIOCHEMISTRY) 2nd SEMESTER (MORNING) PMAS –UAAR Sidrabibi1126@yahoo.com Islam enjoins preserving human life and protecting it against all potential harm, affliction and hardship, and it insists on ensuring peace and security for human beings. In the Quran, Allah says, "To save one life is to save all humanity". Islamic law urges every Muslim to be in constant support of his community, and make it a legal requirement in many cases. According to a Hadith (saying by the Prophet Mohammed (Peace Be Upon Him)),"He who relieves a believer of one form of distress, in this life shall be relieved by God of a greater distress on the Day of Resurrection" and "God will help any servant of His, as long as he continues to help his brother". "A Muslim is a brother to every Muslim, he neither lets him down, nor does him injustice, nor gives him away".Therefore, if giving blood to a patient is necessary for his survival, then, according to Islam, it becomes mandatory to donate blood`, as a case of implementing a basic Islamic principle which makes it imperative to preserve human life. Two important main Islamic rules are also applicable here, namely: "Harm must be eliminated" & "Necessity overrules constraints". Further more it is in agreement with the Islamic principles of social justice.The Prophet (Peace Be Upon Him) says, "Cupping is a most useful type of medical treatment". He also says...

Words: 2202 - Pages: 9

Premium Essay

Blood Donation

...audience to make a blood regularly if your blood is safe to be transferred to another human being. Thesis statement: People should give blood because it is easy and though there might be a little pain involved it, while blood donation will help save so many lives and you can get great snacks. INTRODUCTION I. ATTENTION A. Attention Getter: Do you know that blood donation can help save the lives of up to three people? According to American Red Cross's blood statistics, if you began donating blood at age 17 and donated every 56 days until you reached 76, you would have donated 48 gallons of blood, potentially helping save more than 1000 lives. B. Common ground: Every two seconds, someone in the United State needs blood and more than 41,000 blood donations are needed every day. So while you may never worry about having enough blood to function, plenty of others are not as fortunate. C. Thesis: Blood donors report feeling a sense of great satisfaction after making their donation. Because help others in need just feels good. Transition: Now let us begin with the need for blood donation. BODY II. NEED A. The article "Donate" in the New York Times quoted as saying, "The stress on the blood supply is increasing. " 1. The demand for blood never lets up because according to "Give Blood" In Weekly Reader, every day thousands of people need donations to survive. 2. The blood must go through a series of time-consuming tests and then used before it perishes - whole blood for......

Words: 1195 - Pages: 5

Premium Essay

Past Year

...fully paid RM'000 20,000 Given below is an extract of the Statement of Comprehensive Income of Harmoni Bhd for the years ended 31 December 2010 and 31 December 2011. Profit before tax Tax expenses (25%) Profit after tax 31 December 2011 RM'000 19,600 (4,900) 14,700 31 December 2010 RM'000 31,000 (7,750) 23,250 The following information is also provided: 1) On 1 October 2010, the company issued RM1.2 million 10% convertible debentures. These debentures are convertible to 200 ordinary shares for every RM100 debentures. As at 31 December 2010, none of the convertible debentures were converted. 2) On 30 June 2011, the company split the existing ordinary shares on the basis of 2 for every 1 share held. The par value of the share after the share split is RM0.50 each. The 10% convertible debentures will now have a conversion rate of 400 ordinary shares for every RM100 debentures held. 3) On 1 July 2011, 500,000 of the 10% convertible debentures were converted into ordinary shares. 4) Basic earnings per share for the year ended 31 December 2009 was 98 sen. Required: a) Calculate the basic earnings per share for the financial years ended 31 December 2010 and 2011. Restate the previous year's earnings per share where applicable. (8 marks) b) Calculate the diluted earnings per share for the financial years ended 31 December 2010 and 2011. (14 marks) (Total: 22 marks) © Hak Cipta Universiti Teknologi......

Words: 2188 - Pages: 9

Premium Essay

Blood Donation Camp Notice

...NSS Blood donation campaign - 2016. We all know how precious it is donating blood to a needy person, how precious it is for them to acquire it in the nick of time and live a 'second' life! Citing all this a BLOOD DONATION CAMPAIGN was organized by the NSS Unit of St. John's Technical and Educational Campus on the 11th, March, 2016 from 10:00 am onwards in association with The International Lions Club, Mumbai and Kutch Yuvak Sangh, Palghar. The opening ceremony took place in the presence of Mr.Thomas Lobo (Director of St. John technical campus) and the principals of our respective sections and Mr. Sachin Urade, Mr. Milind Kamble (NSS in-charge). A welcome speech was given by NSS volunteer, Mr. Saish Sankhe. Thereafter Mr. Nilesh shah, ( Vice chairman of the District Blood Donation Committee) along with his team from the International Lion's Club & Mr. Bhaven Harin and his team from Kutch Yuvak Sangh, Palghar were welcomed with a bouquet as a token of our gratitude. Students are always encouraged to devote themselves towards the principles of community service. Organizing a Blood donation camp was just another step in this direction. Millions of people owe their lives to people whom they will never know or meet in their lifetime. They are none other than voluntary blood donors. This year an astonishingly huge response was received, with a total of 356 candidates being able to donate their blood. Every candidate had to undergo......

Words: 403 - Pages: 2

Premium Essay

Blood Donation Campaign

...Blood Donation Campaign —One Drop One Hope— MARCH 2011 VOL. 1 ONE ISSUE #1 * General requirements : * Age: 18 - 60 years old * Weight: 45 kg and above * Health: Good health (not on any medication or antibiotics) * Rest: At least 5 hours sleep * Diet: No alcohol consumed over the last 24 hours * For Women: Not pregnant or menstruating If the following apply to you, please do not donate : * Your sexual orientation is homosexual or bisexual * You have multiple partners * You are a sex worker or visit sex workers * You are a drug user * You have a sexually transmitted infection Purpose One single donation can be split into three separate parts, helping save or improve the lives of patients. Just three teaspoons of blood can save the life of a premature baby. If you donate blood, you can help in saving lives of many patients (Maharashtra State Blood Transfusion Council, 2010). Be someone special doesn’t mean must be a Hero or a doctor , just donate blood to save the lives and make a difference. Apart from saving lives, you also get an opportunity to check blood pressure, heart rate, temperature and iron levels. Other than that, you will have better physical shape and improved fitness level compared to people who don’t donate, and you have lower risk of severe......

Words: 251 - Pages: 2

Free Essay

Blood Donation

...Care Market-Blood Donation Health Care Market- Blood Donation According to Wikipedia, blood is a specialized bodily fluid that delivers necessary substances to the body’s cells, such as nutrients and oxygen, and transports waste products away from those same cells (Wikipedia, 2011). There has been a high demand for blood, all types of blood. Statistically speaking someone in the United States needs blood every two seconds (Rare Blood Types, 2010). Due to the high need for blood, scarcity plays a role with blood donation. This paper will discuss how scarcity resources influence the market, and the choices stakeholders are forced to make. The essay will also relay the economic flows that may affect the health care market, the causes of change in supply and demand and the affects of equilibrium price and quantity, and the pricing decisions for blood donations with elasticity or inelasticity. A resource is considered scarce when its availability is not enough to meet its demand. Scarcity is based on the idea that oftentimes a limited supply of goods or services comes up against an ever increasing demand for it, and that ever effort must be made to ensure its proper utilization and distribution to avoid inefficiency (International Society for Complexity, Information, and Design, 2005). Blood is needed for many individuals, whether it is for someone that has trauma, needed surgery, needed blood transfusion, cancer patients, etc. More than 38,000 blood donations are......

Words: 978 - Pages: 4