Premium Essay

Casio Watches - Market Analysis, Research Methodology and Customers

In: Business and Management

Submitted By Chong1011
Words 286
Pages 2
The mission of Casio's product development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio strongly believes that they add fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which Casio’s opinion will create markets of their own, produce economic and technological ripple effects. Strategic advantages of Casio in product development are realized by focusing on the following two core areas: 1. Superb product planning driven by accurate assessments of people's needs 2. Superior technologies to make products that meet those needs

Competitive strategy in the luxury watchmaking industry: Per Michael Porter, the three fundamental competitive strategies for outperforming competitors in a long term perspective in luxury watch market are (i) differentiation, (ii) overall cost leadership and (iii) focus. These strategies are defined using the criteria of strategic advantage and strategic target. In order to implement these strategies correctly, companies need to develop different skills, gather particular resources and have an adequate organization of the company as in the following figure.

Each of these strategy provide defense against the Porter’s five forces. Companies usually set one of these strategies as their primary target, but it is rare to find these strategies totally “pure” and free from any influence of the two others. CASIO uses differentiation followed by cost leadership as its strategy. For example, Casio exploded conventional wisdom with the concept for a shock-resistant watch and the G-SHOCK was born. Casio has developed this product over time, adding new and exciting features and firmly footed in the "All-Around Tough". By developing technologies including high-sensitivity micro antennas, radio…...

Similar Documents

Free Essay

Customer Satisfaction on Sonata Watches

...Company profile   Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold over 135million watches world over and manufactures 13 million watches every year. With a license for premium fashion watches of global brands, Titan Industries repeated its pioneering act and brought international brands into Indian market. Tommy Hilfiger and FCUK as well as the Swiss made watch Xylys owe their presence in Indian market to Titan Industries. Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Industries launched Tanishq, India's most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is...

Words: 3239 - Pages: 13

Premium Essay

Research Methodology

...Available ONLINE www.visualsoftindia.com/journal.html VSRD-IJBMR, Vol. 1 (6), 2011, 348-361 RESEARCH ARTICLE RESEARCH ARTICLE A Study of Buying Behavior and Brand Perception of Consumers in Shopping Malls 1 M. Yaseen Khan* and 2SM Tariq Zafar ABSTRACT In India Shopping Malls industry is upcoming industry worth Rs 17000 Cr. In NCR (National Capital Region) Gurgaon is the most favorite place for the shopping malls. M.G. (Meharuli – Gurgaon) Road is the place for all famous shopping malls in Gurgaon. In NCR DLF, MGF, JMD, SAHARA, all big players are in the region. On M.G. Road Gurgaon MGF Group has two shopping malls in operation MGF Metropolitan Mall, MGF Plaza, Sahara Group has its Sahara Mall and DLF Group has its City Centre. The project involved the study of comparative analysis consumer buying behavior and brand perception of consumers regarding shopping malls on M.G. Road and Metropolitan Mall as a base. Consumer purchasing power is the main factor, which determines their buying behavior and brand of shopping malls. Shopping Malls are the places for the fun & entertainment, family outing, shopping and eating’s. In shopping Malls age factor is the most dominant factor in daily footfalls. In different shopping malls different age group consumers come and they impact on the buying behavior. Keywords: Shopping Malls, Consumer Behaviour, Brand Perception, Purchasing Power, Fun & Entertainment, Age Factors etc. 1. INTRODUCTION In 2009, India's nominal GDP......

Words: 5620 - Pages: 23

Premium Essay

Research Methodology

...simple terms methodology can be defined as, it is used to give a clear cut idea on what the researcher is carrying out his or her research. In order to plan in a right point of time and to advance the research work methodology makes the right platform to the researcher to mapping out the research work in relevance to make solid plans. More over methodology guides the researcher to involve and to be active in his or her particular field of enquiry. Most of the situations the aim of the research and the research topic won’t be same at all time it varies from its objectives and flow of the research but by adopting a suitable methodology this can be achieved. Right from selecting the topic and carrying out till recommendations research methodology drives the researcher in the right track. The entire research plan is based on the concept of right methodology. More over through methodology the external environment constitutes the research by giving a depth idea on setting the right research objective, followed by literature point of view, based on that chosen analysis through interviews or questionnaires findings will be obtained and finally concluded message by this research. On the other hand from the methodology the internal environment constitutes by understanding and identifying the right type of research, strategy, philosophy, time horizon, approaches, followed by right procedures and techniques based on his or her research work. In other hand the research methodology......

Words: 2559 - Pages: 11

Premium Essay

Market Research Analysis

...Competitive Organization and Product in Organization ECO/365 Market Analysis and Recommendations Team B is a strategic planning group assigned to complete a competitive market analysis of the smart phone industry in preparation for our company’s potential new smart phone product. This paper is intended to summarize the research findings on the current leading competitor in the market, the iPhone s5 and our recommendations on how to successfully compete and maximize profit in the smart phone market. History of Apple Apple Computers was founded in April 1976 by Steven Jobs and Steven Wozniak. The company built computers and operating systems that were revolutionary for the industry. The company has had some competition, and therefore has had some ups and downs financially. Top management in the company has changed over the years and the company had difficulty competing with other computer companies. However, in the late 90s and early 00s the company had an increase in profits because of innovative products. In 2001, the company introduced the iPod. This little device was just a small music player. It played and stored music files that the customer could download on the Internet. Apple Inc. dropped the “computer” out of its name in 2007; the same year it introduced the iPhone (Sanford, 2013). The first phone made by the company was a success. In the following years the company continued to improve its product; introducing the iPhone 3g, iPhone 3gs, then the iPhone4,......

Words: 2339 - Pages: 10

Premium Essay

Casio Watches - Market Analysis, Research Methodology and Customers

...Different people have different conceptions of common sense – Common sense changes in time – Common sense is not well-formulated and clearly stated Adam Smith 1723 – 1790 Father of modern economics The industrial revolution altered working conditions and created large organizations. Focus was on improving processes. 1759 – first work The Theory of Moral Sentiments. The main idea of the book was to explain formation of moral judgments, despite of man’s natural inclination to behave according to self-interest 1776 – The Wealth of Nations - invisible hand “when an individual pursues his self-interest, he indirectly promotes the good of society” - Deepening the division of labor – (under competition) it leads to lowered prices and extended markets IMPORTANT – although capitalism as we know it largely quotes Adam Smith’s “The Wealth of Nations” and his ideas of self-interest leading to common good and division of labor, he himself would despise current system. As also written in the book, division of labor turns people into stupid ignorant creatures. 1 2/13/2014 Emergence of manager Late 19th Century Business taught in high schools/commercial schools = bookkeeping + secretarial skills 1902 – Dartmouth College in New Hamphsire, US started first masters degree in management (masters in business administration MBA) Harvard (1908) -focus on managers of large companies Frederick Taylor 1856 – 1916 “Father of scientific management” From wealthy family Worked in......

Words: 1882 - Pages: 8

Premium Essay

Market Research & Analysis Report

...1. What have been the marketing reasons why MMBC has had a good response from the marketplace over a long period of time? 2. Identify two alcohol drinking segments in MMBC's market and identify what you think could be the (a) Needs and (b) Wants of each. 3. What are some of the rMBAs of MMLager? If MMBC introduced a Light beer, what would you suggest it be called, why? 4. What are some other overall strategies that MMBC could explore to grow sales volume and briefly explain on what marketing reasons or basis you suggest these? 2000 words (maximum but less is fine) excluding: The Executive Summary, Contents page and any Appendices; Your Report could be structured along the following lines and in this sequence: • A half page Executive Summary that summarises the overall situation and what you recommend (tip: write this last) • A Contents Page/Listing and page numbers • A short Introduction that outlines the structure of your Report • A series of Sections each dealing with one of the set questions • A short Conclusion section - optional • Any Appendices or References you may want to cite Market: • Premium beer - decline by 4% • Light beer - increase by 4% • 13% of total market are ages 21-27 • Account for 27% of consumption • Have not established brand loyalty • 50.4% preference for light beer • 60-70% of Mountain Man Lager consumed off-site Strategy:  • Remain faithful to core base - ensure quality......

Words: 693 - Pages: 3

Premium Essay

Research Methodology

...Final Project Date: 03/06/2011 Subject: Research Methodology Course: MBA Project Title: Role of Incentives in Performance Management Submitted By: Azim Ul Shan 053 Faran Iqbal 005 Farooq Javed 061 Arslan Dogar 063 Section/Batch: A/B6 Submitted To: Rana Nadir Idrees COMSATS Institute of Information Technology Sahiwal Campus Abstract: The unstructured interview is done by the NASIR HAMMID DOGAR of the branch manager of the HBL. Questions: 1. Whether this is people oriented or solely profit oriented organization? That is the people oriented organization and their objective of profit is fulfilled through the objective of people. They take care of their staff very well and when their work is very cooperative with one an other. 2. Whether this institute wants plays safe or is a risk taking venture? It depends upon the market conditions and the situations to involve in the risk taking activities basically their all activities involving giving credit contains risk factors. 3. What are number of employees at each job level? There are 73 employees working at different job levels. 4. What is vision and mission of the......

Words: 3525 - Pages: 15

Premium Essay

Research Methodology

...| [Research Methodology Assignment] | This research specifies information needed, issues addressed, methods and a design of collecting information, how data collection has been managed and implemented, analyzed and lastly communicates the results and findings and their implications with Literature and evidence. | Table of Contents Background 2 Literature Review 2 Overview of the Marketing Research Procedure 2 Stages of Marketing Research Procedure 2 Stage 1: Purpose of Market Research 2 Stage 2: Research Objective 3 Stage 3: Estimation of value of research 4 Stage 4: Research Design 4 Exploratory research 4 Data Analysis 4 Questionnaire, Sampling and Sampling size designing 4 Stage 5: Data Collection 6 Stage 6: Data Analysis 6 Stage 7: Result and Presentation 7 Marketing Research Process of Tesco goes to China Analysis 7 Background 7 Stage 1 Research Purpose 7 References 8 Background The reason behind choosing the Market research is because as stated by Philip Kotler (2007), it defines the first step of economic process. And it links to the consumers, public to marketer, customers and lets you identify, define and analyse marketing opportunities and issues pertinent to the marketing. The process of market research renders researcher scope to evaluate process, generate, refine and define marketing current actions. It helps to monitor market performances, and also enables a clear picture of understanding the marketing process. It is noted that market......

Words: 4728 - Pages: 19

Premium Essay

Research Methodology

...RESEARCH METHODOLOGY ( For Private Circulation Only) Reference: 1. Dawson, Catherine, 2002, Practical Research Methods, New Delhi, UBS Publishers’Distributors 2. Kothari, C.R.,1985, Research Methodology- Methods and Techniques, New Delhi, Wiley Eastern Limited. 3.Kumar, Ranjit, 2005, Research Methodology-A Beginners,(2nd.ed.),Singapore, Pearson Education. Step-by-Step Guide for RESEARCH: a way of examining your practice… Research is undertaken within most professions. More than a set of skills, it is a way of thinking: examining critically the various aspects of your professional work. It is a habit of questioning what you do, and a systematic examination of the observed information to find answers with a view to instituting appropriate changes for a more effective professional service. DEFINITION OF RESEARCH When you say that you are undertaking a research study to find answers to a question, you are implying that the process; 1. is being undertaken within a framework of a set of philosophies ( approaches); 2. uses procedures, methods and techniques that have been tested for their validity and reliability; 3. is designed to be unbiased and objective . Philosophies means approaches e.g. qualitative, quantitative and the academic discipline in which you have been trained. Validity means that correct procedures have been applied to find answers to a question. Reliability refers to the quality of a measurement procedure that provides repeatability and accuracy.......

Words: 10492 - Pages: 42

Free Essay

Market Research

...Casio G-Shock and Baby G Watches G-Shock is a brand of watches manufactured by Casio, known for its resistance to shocks (e.g. hard knocks and strong vibrations). Its full form is Gravitational Shock. They are designed primarily for sports, military and outdoor adventure oriented activity; nearly all G-Shocks have some kind of stopwatch feature, countdown timer, light and water resistance. Baby G was created as an addition to the G-Shock brand targeted for women. Price Range: Starts with 1000 for some models, up to 1600 or above for newer models. Target: - Demographics: Males and females, upper middle class and above, 18 to 35. - Psychographics: Practical/Sportive lifestyles. Potential Campaign Objectives: - Increase awareness of the brand among the Egyptian society. - Upgrade the positioning of G-Shock among the sports watches market. Research Objectives: - Measure awareness of the product (advantages and disadvantages, and whether they have heard about it). - Measuring the association of the name “G-Shock” with men. - Measuring the appeal of the product to the consumers in terms of Specs/features, appearance and price (how likely are they going to buy to buy it considering those factors). - Understand the positioning of Casio G-Shock in the consumer’s minds as a casual watch compared to our competitors Nike and Adidas. - Understand the positioning of Casio G-Shock in the consumer’s minds as a sports watch compared to our competitors Nike and......

Words: 394 - Pages: 2

Free Essay

Market Research

...International Journal of scientific research and management (IJSRM) ||Volume||2||Issue||5 ||Pages|| 809-814 ||2014|| Website: www.ijsrm.in ISSN (e): 2321-3418 Market Study of Farstrack And Casio Watches. Arati Biradar Assistant Professor, Department of Master of Business Administration Guru Nanak Dev Engineering College, Bidar, Karnataka (INDIA) E-mail ID: arati_bhogle@rediffmail.com ABSTRACT: With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion. In the present report an attempt has been made to analyze the two brands of the watch namely, Fastrack and Casio by using technique of SWOT analyses and covering aspects such as marketing environment, advertising and position. Keywords: Advertisement, current behaviour, SWOT Analysis ,market environment, fastrack, Casio. INTRODUCTION: 1. Fastrack Watches 1.1 HISTROY The journey begun on 1998 as a sub brand of Titan & went ahead as big as the parent brand. It came up when Timex split up with Titan. By 1998, Titan was one of the most trusted brands in watch segment. But, Titan had moved up the age spectrum. The youth associated the......

Words: 2828 - Pages: 12

Free Essay

Swiss Watches Industry Analysis

...SWISS WATCHES - Industry Analysis - Student: Calin Mihai - Daniel Master: MBAE AIA E Course Title: Strategic Management Course Instructor: Popescu Cristian Introduction Country Economic Overview Switzerland is a standout amongst the most well off, macroeconomically steady and exceedingly aggressive nations on the planet. The nation has accomplished its aggressiveness in spite of a landlocked area, absence of normal assets and a little residential business sector. Stable political establishments, gradualist strategy changes and financial mix with the EU27 are at the center of Swiss macroeconomic aggressiveness. Swiss microeconomic intensity is driven by an exceptionally solid national business environment over the jewel, and 4 very creative, send out orientated, co-found bunches: Financial Services, Precision Engineering (counting watchmaking), Biopharmaceuticals, and Medical Technology. These bunches have however created notwithstanding a nonattendance of deliberate government group arrangements. To support and update its national intensity, we prescribe the Swiss government execute an incorporated bunch procedure, facilitate its scattered monetary policymakers around an arrangement of national financial destinations, lessen non-duty boundaries to exchange, establish changes to make beginning up and slowing down organizations less demanding, and fit business, assessment and speculator insurance......

Words: 6350 - Pages: 26

Premium Essay

Research Methodology

...Research Paper Review (RM) Submitted by Group 2: Satya Geeta Mounica Kakarla (1527257) Karnica P (1527248) Sandesh U (1527226) Harsh Dhiman (1527213) Arkajit Medya (1527205) The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province Authors: Bahman Saeidi Pour, Kamran Nazari and Mostafa Emami Vol. 7(34), pp. 3272-3280, 14 September, 2013 DOI: 10.5897/AJBM12.127 ISSN 1993-8233 © 2013 Academic Journals http://www.academicjournals.org/AJBM | African Journal of Business Management | Accepted 24 November, 2012 Introduction & Structure of the paper: Progress and transformation in industries, institutions and companies has to do with their ability to deal with problems, activities, as well as competitors. Each institution should adopt policies with respect to long-term vision, mission, goals, opportunities, arrangements and using internal facilities of an external to develop comprehensive marketing, because in today's global business environment there is increasing complexity, rapid change and unexpected developments. Banks and financial markets have become competitive in recent years with the development of science. The task of marketing manager is to analyze, plan, implement and control the marketing program effectively by studying the market and applying marketing mix variables also which is also called marketing management. Today advertisement is also a part of marketing management. Marketing management...

Words: 914 - Pages: 4

Premium Essay

Research on Methodology

...Maruti Suzuki Background Maruti Suzuki India ltd. commonly referred as Maruti, is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the India passenger car market as of march 2011. Maruti offers a complete range of cars from entry level Maruti 800 and Alto , to hatchback Ritz, A-star ,Swift , Wagon-R , Estillo and sedans Dezire,  Sx4, in the 'C' segment Maruti Eecho and Sports Utility vehicle Grand Vitara . It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company's headquarters are located in New Delhi. In February 2012, the company sold its 10th million vehicles in India. Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The BJP-led government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007, the government of India sold its complete share to Indian financial institutions and no longer has any stake in Maruti Udyog. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production......

Words: 1498 - Pages: 6

Premium Essay

Casio Watches - Market Analysis, Research Methodology and Customers

...CASIO IN LUXARY WATCH INDUSTRY Market Analysis The mission of Casio's product development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio strongly believes that they add fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which Casio’s opinion will create markets of their own, produce economic and technological ripple effects. Strategic advantages of Casio in product development are realized by focusing on the following two core areas: 1. Superb product planning driven by accurate assessments of people's needs 2. Superior technologies to make products that meet those needs Competitive strategy in the luxury watchmaking industry: Per Michael Porter, the three fundamental competitive strategies for outperforming competitors in a long term perspective in luxury watch market are (i) differentiation, (ii) overall cost leadership and (iii) focus. These strategies are defined using the criteria of strategic advantage and strategic target. In order to implement these strategies correctly, companies need to develop different skills, gather particular resources and have an adequate organization of the company as in the following figure. Each of these strategy provide defense against the Porter’s five forces. Companies usually set one of these strategies as their primary target, but it is rare to find these strategies totally......

Words: 4305 - Pages: 18