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Case Assignment 2 Consumer Behavior

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Question 4: Dell is targeting members from the Y generation with the “More You” campaign. Using what you know from chapter 4:
a) How well does Dell’s approach align with the characteristics of generation Y?

For many reasons is very important to understand Gen Y today more than ever. They not only accounted as the 25% of population in 2009 (American Gen Y. By MetLife Studies and research)
They also are part of a significant movement forwards technological advances that we have today. The Y Gen is considered a group of current young adults and teen agers. Could spread anywhere from 15-32 years of age. As the rest of everything in the world they are a representation of their own generation developments. War, technological and whether changes, media influence, school, social and civically implemented values in general. Their expression and reactions are just a direct effect of what they have experience.
Some call this generation the Lazy Generation. The group that finds all answers through computerized systems and does not required as much physical efforts to strive living. For others is the generation that is breaking from the normal norms of our standards as society.
It is imperative that for this group two things remained very important. Computers and TV.
The Dell Campaign “More You” is positively reinforcing this behaviors by creating a system where the computer system becomes part of the family integrity. A more humanized system to the eyes of these who are going away from humanity. The direct use of this campaign on this generation will impact the Dell finances positively. This Gen Y has the capabilities, the tools and the awareness of what they need. Therefore would be very intelligent of Dell to just present the consumer with it.
b) What else could Dell do to better reach this demographics?

Some of the interest trends that Dell seems to be using…...

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