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Case Analysis of Porter Airlines and Their Business Level Strategy

In: Business and Management

Submitted By brittchalk
Words 4579
Pages 19
Through Their Expansion Plans, How will Porter Airlines Effectively Utilize Their Low-Cost Business Level Strategy to Increase Their Customer Base?

Table of Contents

Executive Summary…………………………………………………………………….p. 3
Porter Airlines…………………………………………………………………………..p. 4
The Expansion..………………………………………………………………………...p. 4
What is Organizational Strategy………………………………………………………..p. 7
Porter Airlines Business Level Strategy………………………………………………..p. 9 Core Competencies …………………………………………………………….p. 9 Competitive Advantage………………………………………...………………p.12 Low Cost Business Level Strategy………………………………………...…..p. 13
Low Cost Business- Level Structure………………………………………………….p. 15
Conclusion…………………………………………………………………………….p. 17
Appendix……………………………………………………………………………...p. 18
References…………………………………………………………………………….p. 20

Executive Summary
Porter asserts that their secret to success relies in combining a low-cost business-level strategy with a focus on higher yield passengers who value premium service (Preville, 2014). The company has been profitable for the last two years, and as a result has been focusing efforts on expanding their domain and customer base. After conducting an interview with an operations manager at the company, Ashley Hammill, I was able to acquire information about the company’s expansion plans, business strategy and structure (See Appendix A). I will be using the information provided by her primarily, with some secondary sources allowing me to go into further detail about the company. This paper will analyze through their expansion plan, how Porter Airlines will effectively utilize their low-cost business level strategy to increase their customer base. Furthermore I will conduct an in-depth analysis on Porters’ core competencies and coordination abilities used to establish a competitive advantage; expanding into how Porter matched its’ strategy and structure in order to…...

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