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Case Analysis of Ban of Tobacco Advertising in India

In: Business and Management

Submitted By frankietan
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Case Analysis of ban of tobacco advertising in India
Here is the brief background information. On Feb 6, 2001 Indian government announced they were going to enforce a ban regarding tobacco advertising in their country. Banning included barring tobacco industries from advertising their products, sponsoring sport or cultural events. The ban was aimed to discourage young mind in India to take part in smoking. The ban, however, heated a debate between the supporters of tobacco companies and the opposition parties. In this paper, I will summarize the arguments that support the ban on tobacco advertising in India and the arguments that oppose the ban. In addition, I will discuss the conflict of interest issue pertaining to Indian government as well as I will describe my opinion on what governments should do in regards to tobacco advertising.
1. Summarize the arguments in favor of the ban on tobacco advertising in India
To begin with, the advocates of the ban argued that this action of government was nothing unconstitutional. The government, in fact, has the right to interfere since their main concern was their citizen well-being. They gave this example. We know that guns are bad, so every nation has banned the public advertisement against guns so why tobacco should has a special privilege? Secondly, they used statistic from World Health Organization (WHO). They pointed out that over 3 million were killed by consuming tobacco products in 1990 and the death rate increased to 4.023 million by 1998. A figure of 8.4 million deaths was expected to reach in 2020 and 10 million in 2030. Their third argument was their accusation toward tobacco industry. They mentioned that these tobacco industries were aiming to increase their consumer market growth by luring the children and adolescent to smoke. They supported their argument by using the case of Camel cigarettes. RJ Reynolds…...

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