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Business-Level and Corporate-Level Strategies

In: Business and Management

Submitted By llpttp
Words 1107
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The Industry I decided to do my paper on is the fast food Industry. The fast food industry is a billion dollar industry. The fast food industry spends billions of dollars a month on advertising to capture young people as well as children as. Despite the health warnings that eating fast food on a daily basics will do to one’s body, the industry still is thriving due to a large number of working families, we live in American, which has the largest fast food industry in the world.
McDonald’s is one of the largest fast food restaurants in the fast food industry serving around 68 million people daily, in over 118 countries. McDonald’s has a loyal based of customers who have been patronizing the establishment for many years, operated by a franchise agent, an affiliate or the corporation. McDonald’s business strategies has been said to be the best in the fast food industry, maintaining cost leadership while producing dependable food with great service. Today we see McDonald’s in a mature industry that uses product proliferation to meet many needs in the fast food industry while deterring new entrants (Hill and Jones, 205). McDonald’s prides their strategy by setting the standards with their products and within the industry as well. I feel that the strategy McDonald’s incorporates within the company is the best for them, setting the standard to be the best in the industry promotes the necessary competitive edge needed to ensure the company continues to delivery its winning edge products that keeps customers loyal to the name. McDonald’s is also known for their child meal concepts selling hamburgers French fries soft drinks breakfast items chicken sandwiches and deserts. McDonald’s business level strategy also responds to the competitive dynamics of the industry by innovating new products, such as the Snack Wrap, market penetration, such as into the…...

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