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Bold

In: Computers and Technology

Submitted By yusufdiken1993
Words 281
Pages 2
Opgave til brancheanalyse

I skal behandle hver artikel med udgangspunkt i brancheanalysen. For at belyse hvad der har indflydelse på de omtalte virksomheder i artiklerne.

Fx. Er der nogen trusler fra nye virksomheder der vil ind på markedet? Er det let at komme ind på markedet? Hvordan er forhandlingsstyrken? Hvordan er konkurrence på markedet? Er der nogen barrierer der kan opsættes for at holde andre ud? Kan der substitueres?

Artikel 1 Avischefer i kamp med de største på nettet:
Truslen fra nye virksomheder der vil ind på markedet er stor da de udgør en fælles trussel ved at få styrket deres forhandling styrke med leverandørerne. Det er let at komme ind på markedet hvis man er fælles med andre om det ellers vil det være svært. Forhandlingstyrken er høj da de andre virksomheder er en fælles gruppe. Konkurrencen på markedet er høj da de store virksomheder bruger mange penge på at vedligeholde deres teknik osv. Ja barriere som høj teknologi kan opsættes da de andre virksomheder vil få det svært at følge det. Der kan ikke substitueres da man ikke kan erstatte internettet.

Artikel 2 Berlingske varsler nye besparelser:
Truslen fra nye indtrængere er stor fordi b.la. Berlingske er i krise pga. Besparelser. Ja det er nemt at komme ind på markedet fordi det kræver ikke de store ressourcer som fx medicin branchen vil kræve. Forhandlingstyrken er lav i Berlingske fordi de lige nu befinder sig i en krise. Konkurrence på markedet er stor fordi der kommer flere og flere aviser. Der er ikke nogle barriere der kan opsættes fordi det kræver ikke de store ressourcer at oprette en avis. Der kan substitueres med blade, internettet, tv programmer/nyheder.…...

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