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Bmw Strategic Analysis

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Strategic Planning of BMW's Global Production Network Author(s): Bernhard Fleischmann, Sonja Ferber and Peter Henrich Source: Interfaces, Vol. 36, No. 3 (May - Jun., 2006), pp. 194-208 Published by: INFORMS Stable URL: . Accessed: 23/12/2013 16:01
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Vol. 36, No.

2006, pp. 194-208 DOI i0.l287/inte.l050.0187

ISSN 0092-21021 EissN 1526-551X1061360310194 @ 2006 INFORMS

3, May-June


Planning Production
and Logistics, Germany,

of BMW's Network
University of Augsburg,


of Production Department D-86135 Augsburg,






Sonja Ferber, Peter Henrich
M?nchen, Germany (,

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developed over a to the


strategic-planning planning markets.

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assembly, improved Key words:

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