Premium Essay

Bmw Company

In: Business and Management

Submitted By NastyaDziachkova
Words 1212
Pages 5
The BMW Group – one of Germany’s largest industrial companies – is one of the most successful car and motorcycle manufacturers in the world.With BMW, MINI and Rolls-Royce, the BMW Group owns three of the strongest premium brands in the automobile industry. The company formulated their Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, they have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers. The four pillars of strategy number one:

1.Growth

BMW adopted the view of “customers service=growth driver” as the underlying principle to grow its market. In 2008, the company had accumulated more than 14 million BMW automobiles on the road,which in recognized as 14 million potential service customers. For this reason,BMW launched global initiatives to systematically exploit to huge sales potential of the service and part business,enabling the organization to reach out entirely new group of customers. As result,customer focus became the heart of all of BMW’s sales and marketing activities. BMW focused on developing its growth market by continuously pursuing targeted regional expansion strategy particularly in parts of Asia.

2. Shaping the Future BMW’s future primarily focused on the individual mobility of both private and professional life. By acknowledging that nothing can continue as it used to be due to the dramatic changes in the global environment, such as global warming and depletion of fossil fuel resources, BMW initiated a challenge to help guarantee the future individual mobility. BMW considered the changing global environment as an…...

Similar Documents

Premium Essay

Bmw Swot

...Strengths BMW is a company with high status branding in the world . For this few year, BMW was have a lot of advertised on their car to the consumers by the way from media to greatly to showing the car that their built for all the car classes. Beside that , BMW group have a high budget to provide for their labour , services or all of the Research And Development . That’s mean that BMW was a company who has enough of fund to invest for the whole company . Moreover , they also have a good skilled of labour to make their products to be more better , if they have lack of skilled of the labour to produce poor products for the company , they can loose the customers . The more they invest, more profit they get it . Weaknesses Everyday BMW is work hard to produce and develop for new technology to the new classes of the car to satisfy for the customers . In long time , who know that if these develop new technology car are going to be a big hit or might be wasting their time and invest for the model that will not to be worth for the future . So , the development and produce cars is the important part whether or not the car will become famous on market . Another weakness of BMW factory is to getting customers to buy the BMW cars at others country . The new technology ‘Hybrid’ , this Hybrid technology will give vehicles save more fuel , but this technology will be more expensive that getting harder to find the customers to buy their product such a high price . Beside that ,......

Words: 798 - Pages: 4

Premium Essay

Bmw Case

...OVERVIEW In 2001, BMW came out with its latest innovative marketing strategy titled BMW Films. In partnering with Fallon and Anonymous Productions, who connected with A-list directors, actors, and production value, created a series of five films collectively called “The Hire” that generated 2.5 millions viewers with over 24,000 more unit sales than the 2000. And the question now rise to what should BMW’s next move be. ANALYSIS It took the firm about 50 years from its first automobile in 1929 to be firmly established in North America. But right when other Japanese cars entered the market in in the late 1980s, BMW went from one of the most brought luxury car to falling behind Lexus who became the number-one luxury import in the country. The brand had an outdated image and U.S sales went from 96.8 (thousands) in 1986 to 53.5 (thousands) in 1991 supported by Exhibit 1 and 4. But after taking drastic measure of reinvigorate itself in North American by introducing newer models and series that were more suitable for the North American market, a new brand image arose and BMW sales rebounded reach records level from 1996-2001. In 2001, BMW was definitely in its maturity phase where it has enough brand awareness amongst its target market that it didn’t’ need an extravagant marketing budget. In Exhibit 2, out of the luxury brands top 5 highest total sales, BMW was the second most selling brand while only spending half (62.4 million) of its competitors (134-215 million). BMW......

Words: 679 - Pages: 3

Premium Essay

Bmw Report

..._________________________________ Week 9 Case Study Report Recommendations for BMW _________________________________________ Contents 1. Recommendations 2. Rationale 3. Implementation 4. Alternatives 5. Metrics Report by: Lee Matthews Venugopol Puddipeddi Kai Zhou Miyake Yasuhiro Fan Wang 1. Recommendations 1.1 We recommend the 3-series Touring station wagon is used as the pilot for the Digital Car Project. Given that there is less pressure in terms of work load and less financial risk in the 3-series project, a more experimental attitude can be adopted by the project stakeholders. If the project is successful, the new processes can be transferred to the 7-series and all other new projects. 1.2 The adoption of a philosophy of ‘kaizen’ i.e. incremental ‘continuous improvement’ during the project. The key issue in this case is the development of capabilities such as inter-group collaboration on design and such capabilities are developed incrementally, not overnight, and there is no guarantee of success. 1.3 Benchmark other companies that have attempted to develop similar capabilities to those desired. This will enable BMW to develop a more realistic......

Words: 1264 - Pages: 6

Premium Essay

Bmw Company Swot Analysis

...Running head: BMW SWOT Analysis BMW Motor Corporation SWOT Analysis Name Affiliation Date Abstract A SWOT Analysis is used to develop strategies that capitalize on an organization’s strengths, minimize the effects of any weaknesses, exploit available opportunities and defend against threats. In this report, I discuss SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of the BMW Motor Corporation. BMW Motor Corporation SWOT Analysis BMW Motor Corporation is world-renowned luxury car manufacturer that has obtained a status of superb automotive engineering. BMW Motor Corporation has achieved its status through successful business planning, strategies, and vision by offering new and innovative features to their products. As a car manufacturer, there are numerous external influences that can positively or adversely affect the outcomes of BMW Motor Corporation. Some factors include but are not limited to the state of the current economy, the current and future supply of fuel resources, the supply and demand of automotive parts- and the most demanding of all- the needs and wants of the consumer. If we recall, the United States was hit by a recession that affected many industries including the automotive industry. In fact, the automotive industry appeared to be one of the hardest hit areas during times of recession. In response, The United States implemented a program called the car allowance......

Words: 1372 - Pages: 6

Premium Essay

Bmw a Company Study

...BMW Company study Abstract: BMW is one of the leading luxury car makers in the market today. This study provides an insight into the company’s history and background. Also it contains an examination of BMW’s quality system, six sigma’s application and an observation of the quality control process throughout the different stages of the production phase. In addition, detailed information is presented on the number of employees and the training they receive before and during their work time in BMW. This project also reveals BMW’s customers relation policy: sharing customer’s feedback, meetings with customers and the adopted strategies in order to assure customers retention. It reveals the company’s place in the automobile market and its position among its competitors. Finally, at the end of the paper, a brief summary is found. It discusses the company’s strengths and weaknesses along with some proposals on how to deal with them. Purpose: The purpose of this thesis is to analyze BMW’s quality systems and quality control procedures. Also it aims at identifying BMW’s place in the market today and its relationship with its customers, employees and suppliers. Methodology: Primary and secondary Data used in this study had been collected from different sources: essays, books, articles and BMW’s annual reports. Results and conclusion: BMW is a well known and highly valued brand and has a high diversity in the products portfolio. It possesses high internal competence and a...

Words: 6824 - Pages: 28

Premium Essay

Bmw Case

...quality? Cause and Consequences of BMW quality problems In this case, there are few cause and consequences that BMW face during their production with newly launch products and resulting in some major impacts that puts BMW in disadvantage position when competing with its competitors. One of the reason that affects the launch quality was the designing time duration. In styling, BMW took around 2 years on designing and finalize the launch products which is longest time would be spend on any automobile company. However the Japanese automobile company would likely only to spend no more than 6 month to finalize the products which is 3.5 times effective then BMW. Nevertheless BMW argues that the time were spend in this stage was essential as they have to work from creating a excellent durable design and also to ensure every single components to ensure it fits and matched into the launch products. This slow decision making process by BMW may cause few impact towards the company and even loss. According to Gilani Natasha, he state that business with slow decision making process may cause organization to increase organization cost and impedes performance. Besides that, BMW also will lost their competitive advantage towards its competitors as they could not able to produce as much variety of choice of launch products then the Japanese automobile company because of the time duration were took too long to proceed for a launch products. Besides that, BMW use to identify problems in......

Words: 1193 - Pages: 5

Premium Essay

Bmw Culture

...Professor Jones July 05, 2010 BMW's Dream Factory & Culture Describe the culture at BMW? Much of BMW’ Success stems from over 90 years in the industry having an entrepreneurial culture that is very rare in Germany. Regardless of your job title at BMW’s all workers of many levels works together to create better ideas so that they can better the brand and product. Their team brainstorming is done on a regular basis because; everyone’s input is valued at the company of BMW’s. BMW creates informal networks where many unorthodox ideas for making better BMW’s Discuss the model of leadership illustrated at BMW and the related impact on the organizational culture. Their leadership is one that values their employee’s ideas and listens to their ideas. The open door of BMW’s leadership allows for many of their employees to feel as if they have value to the company and many of their achievements. Many employees from all different departments are known at times to get together and work on many single projects. The model of leadership that is illustrated at BMW is the Entrepreneurial culture because they have a commitment to experimentation, innovation and being on the leading edge. Analyze why employees derive high job satisfaction at BMW, using the concepts illustrated in the job characteristics model. Many of the employees at BMW derive their strength from being an unparalleled company by showing their knowledge and skills that are needed to perform and do and effectively......

Words: 491 - Pages: 2

Premium Essay

History of Bmw

...The Bavarian Motor Works company better known as BMW, is one of the world’s most respected automakers. The German based company is most known for producing luxury vehicles that offer superior levels of driving enjoyment. With its ever changing product line, few companies are able to compete with BMW’s vast array and quality of vehicles. Culture is a term that is difficult to express distinctly, but everyone knows it when they sense it. For BMW, it’s culture is expressed from the bottom to the top of this evergrowing company. BMW incorporates ideas from all of its associates from the bottom up. When one would expect a large company of its status to ignore the ideas of simple laborers as opposed to employees higher on the corporate ladder, BMW incorparates brainstorming sessions to make sure the needs of its consumers are well considered. Associates who work for the company experience a sense of place, history, and mission from the moment they set foot inside the company. Without forgetting it’s humble beginnings and shortcomings along the way, BMW has become a network of dedicated associates with few hierarchial barriers to delay innovation. The process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent is how leadership should be defined. The leaders at BMW encourage their associates to take in active role in the company’s product innovations. BMW has developed a mature......

Words: 646 - Pages: 3

Free Essay

Bmw Case

...BMW Case Analysis BMW Films Case Analysis Statement / Cause of the Problem The critical problems that seem to be facing BMW in the case are that BMW needs to continue to find ways to continue being the number one luxury import in the United States and continue to find ways to stand out amongst all the other luxury car competitors in the market with their innovative advertising campaigns. It has become increasingly harder and harder for BMW because of how many competitors have emerged in the market, thus making it diluted and making BMW struggle to find the right identity for marketing. Brands like Acura and Lexus have appeared as luxury cars but ones that are affordable and come with many more specs that BMW would charge their customers extra for. These affordable luxury cars, especially Lexus, pushed their way ahead of BMW because they were giving their consumers the message that everyone could have a great looking luxury car without having to drain your wallet or run up your debt. This message made cars like Lexus incredibly popular amongst consumers and caused Lexus to become the number one luxury import in the United States in 1992. Not only were affordable luxury cars a problem for BMW, but their brand image seemed to take a turn for the worse. BMW cars were being seen as cars for middle aged men, as a status symbol, or just as a “yuppie machine”. Without attracting more youthful consumers to their product, BMW would surely fail. BMW needed to find ways to revive...

Words: 2011 - Pages: 9

Premium Essay

Bmw Culture

...Culture at BMW Much of BMW’s success stems from an entrepreneurial culture that is rare in corporate Germany. BMW’s employees are a network of committed associates with few hierarchical barriers to hinder innovation (Hellriegel, D., & Slocum, J. W, Jr. 2009). The corporate strategy at BMW is identify potential, encourage growth, and recognize where their strength lies which leads to making the best of every opportunity (BMW Group, 2008). It is important to have a culture of openness where employees can experience a sense of place, history, and mission (Hellriegel, D., & Slocum, J.W, Jr. 2009). Corporate culture is very important to BMW’s success. It is shaped by clear responsibility, mutual respect and trust (BMW Group, 2008). Culture is the dominant patter of living, thinking, feeling, and believing that is developed and transmitted by people, consciously or unconsciously to subsequent generations (Hellriegel, D., & Slocum, J.W, Jr. 2009). This definition of culture identifies the beliefs and standard in which BMW wants to communicate to the public. The culture at BMW is the key to the company’s success. Motivating employees, encouraging feedback and self efficacy has BMW a sort out place to work for. Model of leadership illustrated at BMW and the related impact on organizational culture Avery (2004) defines leadership as influence; that is the art of process of influencing people so that they will strive willingly and enthusiastically toward the......

Words: 1304 - Pages: 6

Premium Essay

Bmw Company Analysis

...Jakub Vozarik Company profile Short History Bayerische Flugzeug Werke was founded on March 7, 1916 and even though this company, which specialized in aircraft engines, was acquired by BMW in 1922, the BMW Group considers BFW’s establishment as a point of its own foundation. World War I really helped the small company grow so that in 1918, it was converted into a stock corporation with share capital of 12 million Reichsmarks. Franz Josef Popp, the General Manager of the former limited liability company, was appointed General Director. After the war, the company turned its attention to rail vehicle brakes and built-in engines because of the production ban on aircraft engines. In 1922, the company moved its factory and established its name as BMW AG. During World War II, the company sustained serious damage but it was granted permission to repair US army vehicles as well as to manufacture motorcycles. The motorcycle business started growing slowly and by 1950, about 18% of bikes were being exported. In 1970, the company appointed Eberhard von Kuenheim as its new chairman of the Board of Directors and he turned the company into an international, highly respected brand. In 1972, the BMW established a motor sport division in order to get back into that area of business and also built its famous office building, which symbolized prosperity and technical perfection. Following years were prosperous for the company and in 1992, the BMW expanded into the USA. In the 90’s, BMW also......

Words: 1233 - Pages: 5

Premium Essay

Bmw Case

...from 2002 shows BMW attempting to focus purely on branding BMW in order to surpass competition in marketing innovation, gain market share and reach new sales goals of an additional 40% in the US. This focus on branding resulted in the production of 5 short films under the name BMWFilms that attracted the younger generation and neglected the current consumers. BMW should supplement this with advertising focused on their current consumer as well as additional customer service benefits for their current consumers who could progress from the 3 Series to 5 Series to 7 Series if properly maintained. Additionally, BMW in efforts to differentiate itself with seven new series in 2002 may potentially cannibalize the brand and force entrance into the mass-market. In order to avoid this issue BMW should focus on differentiating series and cars models from each other to better target their customers. In 2000, BMW had reached new record high sales in the United States after recovering from a record low in 1992. Due to this new high of sales along with no new car production for the next six months, there was an opportunity for branding BMW’s name specifically to differentiate it from the competition. This opportunity led to the creation of five short films that were only available online at BWMFilms.com. BMW hired Clive Owen as well as A-list producers to create these 5 short films that showcased BMW cars as supporting actors in dramatic plots. These films neglected the BMW customer......

Words: 1347 - Pages: 6

Premium Essay

Bmw These

...A Company Analysis Department of Business Administration Autumn 2006 Authors: Hiba Larsson and Christian Falkemark Thesis Adviser: Thomas Polesie Master Thesis, 10 points Abstract Master Thesis in Business Administration School of Economics and Commercial Law Gothenburg University Autumn 2006 Authors: Hiba Larsson and Christian Falkemark Thesis Adviser: Thomas Polesie Title: BMW – A Company Analysis Thesis Language: English Background: The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. With the aim to increase profit margins and reduce costs, Volkswagen, GM and Ford are some companies, which use the same components in different car models and car brands. These companies have in other words succeeded in synergising research and development effects within the company despite car model and business area. By a contrast, BMW, an individual actor, has yearly shown strong financial results and has retained its market shares. This becomes of interest to study more profoundly, in order to find the factors behind a successful company and a strong brand. Purpose: The purpose of this thesis is to analyse the development of BMW during the past five years. Not only are the financial statements taken into consideration. In addition, a comparison to competitors and the market situation is also made. Delimitation and assumptions: This thesis is delimited to...

Words: 18022 - Pages: 73

Premium Essay

Bmw Culture

...How would you describe the culture at BMW? 2. What model of leadership is illustrated at BMW? How does this impact BMW’s culture? 3. Using the concepts illustrated in the job characteristics model, analyze why employees derive high job satisfaction at BMW. 4. What attributes of organizational creativity are fostered at BMW? SOLUTION 1. BMW has an entrepreneurial culture that is characterized by high levels of risk taking and creativity. There is a commitment to experimentation, innovation, and being on the leading edge. Effectiveness means providing new and unique products and rapid growth. Individual initiative, flexibility, and freedom foster growth and are encouraged and well rewarded BMW’s entrepreneurial culture is rare in corporate Germany where management in Germany is usually top-down. BMW’s 106,000 employees are a network of committed associates with few hierarchical barriers to hinder innovation. From the moment they set foot inside the company, associates are overcome with a sense of place, history, and mission. BMW’s human resources department receives more than 200,000 applications annually. Those who make it to an interview undergo elaborate daylong drills in teams that screen out big egos. For the lucky few who are hired, a Darwinian test of survival ensues. Individuals from all levels of BMW work side by side. 2. BMW uses self-managed teams with......

Words: 905 - Pages: 4

Premium Essay

Bmws

...Bmw Company The BMW Group – one of Germany’s largest industrial companies – is one of the most successful car and motorcycle manufacturers in the world.With BMW, MINI and Rolls-Royce, the BMW Group owns three of the strongest premium brands in the automobile industry. The company formulated their Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, they have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers. The four pillars of strategy number one: 1.Growth BMW adopted the view of “customers service=growth driver” as the underlying principle to grow its market. In 2008, the company had accumulated more than 14 million BMW automobiles on the road,which in recognized as 14 million potential service customers. For this reason,BMW launched global initiatives to systematically exploit to huge sales potential of the service and part business,enabling the organization to reach out entirely new group of customers. As result,customer focus became the heart of all of BMW’s sales and marketing activities. BMW focused on developing its growth market by continuously pursuing targeted regional expansion strategy particularly in parts of Asia. 2. Shaping the Future ......

Words: 312 - Pages: 2