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Better a Consistently Applied Mediocre Strategy, Than a Series of Ad Hoc Brilliant Strategies.”

In: Business and Management

Submitted By sanchezlee
Words 3321
Pages 14
Assignment No.3
“Better a consistently applied mediocre strategy, than a series of ad hoc brilliant strategies.”
Introduction to strategic planning
To achieve certain strategically valuable results, specific actions are required to be planned and acted upon by an organisation or an individual. What inputs are made by the management of an organisation define the expected outputs. Steiner, George A. (2010) in his book explains that strategic planning is indissolubly mixed with field of management these days and is not regarded as a separate process. Managers focus has largely shifted from ‘operations only’ to ‘strategize and operate’ philosophy (Steiner, 2010).
However, organisations are in a state of dilemma over the concept of effective strategy implementation (Grimshaw, et al., 2004). Some believe in single strategical approach that is consistent with one pre-planned scheme which slowly adapts to the environment; is most effective, while others point of view is that; to survive in this competitive market environment one has to adopt to series of ad hoc brilliant strategies because it can provide their business cutting edge over the others (Pietersen, 2002). I believe that both the strategies has a role to play in achieving desired strategical outcomes. What is important is that they fit right in the current environment and are implemented in a risk free manner.
Changes in theories of Strategic planning
When strategic planning was modernised in 1950s, large scale companies were the ones that adopted it first (Godet, 2000). They were not part of the current strategies but were running in the background and were known as long term plans. As the idea matured, smaller companies started to adopt them as well and with time it became of part of the plan for most of the companies. Nowadays market is different, it is fast paced and quickly changing, hence strategic…...

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