Premium Essay

Berry and Blackmore

In: English and Literature

Submitted By chenjenny321
Words 1338
Pages 6
Jenny Chen
Professor Mookerjee
Basic Composition 100R
Section QF
October 01, 2015
Paper 2- Final Draft
Imagination vs Reality When it comes to imagination versus reality, the processes in the brain are different. But just how different are they? Our mind can run away with us, leading us to act through suspicion or fear, but we can also use our imagination as a tool to change our life. Humans have tended to draw a line between reality—that which we “actually” experience—and imagination, seen as a frivolous, dreamlike deflection. For ages, spiritual contemplatives and artists have taken flights of imagination much more seriously and challenged the firmness of that line. It is just like how imagination plays a very real role in our decision making. Take for example, our last two US presidential elections, in which one big chunk of the electorate managed to view Barack Obama as a radical socialist, while another saw him as a moderate saint. Both views were heavily based on myth, but they had a real-life effect on how people voted. By understanding Wendell Berry’s text, “God, Science, and Imagination,” and juxtaposing it to Susan Blackmore’s analysis of the “replicator power” of “memes,” it is evident that imagination and meme fear have gained over us. Seeing the two author’s ideas merge can enlighten readers to realize that the “ideals” that Berry presents in his argument of “fundamentalism” versus “knowledge” are only memes of what we want to think instead of the memes that we actually follow through with. This ideal of life has changed from what they used to be, to things that have gone from early-morning home-cooked meals to breakfast substitutions. In the article, “God, Science, and Imagination,” Berry speaks about the idea of fundamentalism and how one thinks. Fundamentalism is the idea of strict support towards a particular belief or idea- which can…...

Similar Documents

Free Essay

Herrick V. Wild Blue Berry

.... S. HERRICK CO. v. MAINE WILD BLUEBERRY CO. Supreme Judicial Court of Maine, 1996. 670 A.2d 944. BACKGROUND AND FACTS E. S. Herrick Company grows and sells blueberries. Maine Wild Blueberry Company agreed to buy all of Herricks 1990 crop under a contract that left the price unliquidated. Herrick delivered the berries, but a dispute arose over the price. Maine Wild sent Herrick a check with a letter that stated the check was the final settlement. Herrick cashed the check but filed a suit in a Maine state court against Maine Wild, on the ground of breach of contract, alleging that the buyer owed more. The court awarded Herrick some, but not all, of the damages sought. Both parties appealedHerrick contended that it was owed more, and Maine Wild that it owed less. Question* * * [A]n accord and satisfaction is created by cashing a check that is accompanied by a letter bearing restrictive language. * * * * Maine Wild considered the check to be the final payment. Herricks president admitted that he read the letter that included the language regarding final settlement but interpreted it as a statement made by Maine Wild not as a condition between them. He admits that he cashed the check, but that it did not occur to him that by cashing the check he was surrendering any claim under the contract.  * * * The language in the letter, however, was unambiguous. It represented final settlement, and there is no exchange of correspondence of such a nature as to create doubt as to what......

Words: 318 - Pages: 2

Premium Essay

Accounting Assignment

...Part A – The Company 1. Describe the company’s principal operating activities. | Blackmores Group principal activity in the course of financial year 2011 was the development and marketing of health products including vitamins, herbal, mineral and nutritional supplements. The group has operations in Australia, Malaysia, Thailand and Taiwan and sells through independent distributors in other parts of Asia and in New Zealand.(Principal Activities, Blackmores Director Report) | 2. Name the chairman of Blackmores’ board of directors and identify the number of shares the chairman held in the company at the end of their 2011 financial year. | The chairman of Blackmores’ board of directors is Marcus C. Blackmore AM and the number of fully paid ordinary shares he held in the company at the end of their 2011 financial year was 4,479,278. (Directors’ Report, Page 36, Blackmores Annual Report 2011) | 3. Name all the financial reports in Blackmores’ 2011 annual report | The financial reports in Blackmores’ 2011 Annual Report are: * Consolidated Income Statement * Consolidated Statement of Comprehensive Income * Consolidated Statement of Financial Position * Consolidated Statement of Changes in Equity * Consolidated Statement of Cash Flows(Financial Report, Page 32, Blackmores Annual Report 2011) | 4. Identify the number of the note that deals with Significant Accounting Policies and identify the method of depreciation the company uses to depreciate property...

Words: 2193 - Pages: 9

Free Essay

Blackmore User Manual

...Blackmore Mp3 Car stereo CD-RECEIVER INSTRUCTION MANUAL Table of Contents Hazard alerts …………………………………… Step by step ……………………………………. Accessories …………………………………….. Installation procedure ………………………….. Installation ……………………………………... Technical description …………………………... Introduction A car stereo is the focus of any car audio system. Also known as a radio, receiver, or head unit, today's car stereo performs a variety of complex functions. To understand these functions, it's helpful to think of a car stereo as having 3 different sections: Source — this is the part that "plays" the music. Sources may include a standard AM/FM tuner, CD player, MP3/WMA/AAC decoding, satellite radio, iPod connections, USB inputs, DVD player, or even cassette. Preamp — this is where all sound adjustments are made. The preamp section includes controls ranging from simple volume, balance, fader, source selection, and tone adjustments to sophisticated crossovers, equalizers, and time correction. Amplifier — the amplifier section boosts the small (low-voltage) audio signal coming from the pre-amp section into a larger (high-voltage) audio signal that's sent out to the speakers. Why would I want/need a new car stereo? A new stereo will give you better sound and more playback options than the typical factory stereo. Better sound quality — Superior built-in power and better circuit design mean that a brand-name car......

Words: 1234 - Pages: 5

Free Essay

Acai Berry

...Stoneking Acai Berry Research Paper 06/07/13 Organic Acai Berries: Are They Really Just a Fruit? Acai berries have been around for many generations. They recently became popular a few years back because many people were using them as a weight loss supplements. There were many ads and commercials going around talking about how these berries are a great way to loose weight. Because of this particular media, I became interested in them. I was looking for something to help me loose weight that I had gained over the years, and a friend pointed out these new supplements that were trending for weight loss (McHugh). At first when I heard about them I didn’t think it was going to work, especially since supplements for weight loss don’t really work that well. While doing my general research I found out that not only was it used for weight loss but many other uses as well. The main use for it in the states was for weight loss and it was a hit or miss type of deal. Learning about the acai berry because of weight loss intrigued me and finding out it was an organic compound worked out perfectly for the organic chemistry research paper. The acai berry was first discovered in the Amazon Rainforest in South America by a tribe that lived in the rainforest. The people of the Amazon used the berry as a main food source in their diet because they soon realized how much of an impact the nutrients and antioxidants in the berry affected their health. They believed that the berry would help......

Words: 1362 - Pages: 6

Free Essay

The Berry

...EHH-401 Wind-Driven Rain Louver Horizontal Blade Application and Design EHH-401 is a Wind-Driven Rain louver designed to protect air intake and exhaust openings in building exterior walls that are sensitive to direct water penetration. Design incorporates a drainable head member and horizontal rain resistant blades to provide maximum resistance to wind driven rain in even the most extreme weather conditions. The EHH-401 is an extremely efficient louver with AMCA LICENSED PERFORMANCE DATA enabling designers to select and apply with confidence. PENETRATION PERFORMANCE DRIVEN RAIN AIR MOVEMENT AND CONTROL ASSOCIATION INTERNATIONAL, INC. ® WATER AIR WIND Standard Construction Frame . . . . . . . . .Heavy gauge extruded 6063-T5 aluminum, 4 in. x 0.081 in. nominal wall thickness Blades . . . . . . . . .Horizontal rain resistant style, heavy gauge extruded 6063-T5 aluminum, 0.081 in. nominal wall thickness, positioned on approximately 2 in. blade spacing Construction . . . .Mechanically fastened Birdscreen. . . . . .3/4 in. x 0.051 in. flattened expanded aluminum in removable frame, inside mount (rear) Finish . . . . . . . . . .Mill Sill Pan . . . . . . . .0.063 formed aluminum Minimum Size . . .12 in. W x 6 in. H Maximum Single Section Size . . . .120 in. W or 120 in. H (limited to 70 ft. sq.) Options (at additional cost) • A variety of bird and insect screens • Blank-off panel • Clip angles • Filter rack • Flanged frame (head and jamb only) • Security bars •......

Words: 2737 - Pages: 11

Premium Essay

Wendell Berry - the Hurt Man

...The Hurt Man Life is full of loss and you cannot avoid experiencing it and well as sorrow. As people grow up they come to realize that the world is not as it seemed to be when they were younger. They get more independent and their perspective of life changes. They will have to realize that they are not going to live forever. In the short story The Hurt Man, written by Wendell Berry and published in 2003, we meet Mat who learns all of this. During the short story Mat is growing up. He is born unexpected but he is still very much appreciated. His parents watch him closely so he does not get hurt but this change as he becomes older. At the age of five, the household gets busier and Mat is now more independent. “[...] he was curious and active, when he would be out of their sight. He would stray off to where something was happening, to the farm buildings behind the house, to the blacksmith shop, to one of the saloons, to wherever the other boys were.” (ll. 31-34) This is a perfect example of a child’s natural and healthy development. In line with them getting older their curiosity and independence increase. They do more and more stuff on their own without their parents supervision. It can be extremely difficult for the parents to let go of their children but the importance of it is huge. The difficulty comes, amongst other things, with the world being filled with danger and threats. Mat’s mother, Nancy, is doing a good job even though she has experienced a mother’s......

Words: 777 - Pages: 4

Premium Essay

Blackmores Case Study

...1. Executive Summary Despite the challenges in the Australian and global economy there has been continued sales growth over the period 2010 to 2012 of approximately 20% from $215 million to $260million for Blackmores Ltd. Sales growth has come out of continued roll out of new product lines and the acquisition of BioCeuticals. Growth in Asia has played a significant part in the improved sales, in particular Thailand with a 26% increase. Key growth strategies have been through strengthening existing channels of business, the Asian market (representing $53million of group sales) and business acquisition. However, growth in sales was not translated into increased profit margins, in fact the gross and net profit margins have fallen in the 2011-12 year. Blackmores Ltd cites a number of one off expenses in the 2012 year as having direct bearing on this profit result. Additional stock values required to support increased business activity were well documented by significant increases in inventory held. We have also seen changes in increased the number of days that inventory is held, as well as an increase in debtors. It is unclear about why there have not been any efficiency gains with increased volume. The merging of administration and production onto one campus at Warriewood in NSW may have consumed resources and staff time and taken away from core business functions. One would hope that this new 5 star energy efficient building will at some point in the future show......

Words: 1853 - Pages: 8

Free Essay

Black Berry vs Apple

...RESEARCH IN MOTION – THE EVOLUTION OF WIRELESS In 2007, Research in Motion (RIM) was a company that many thought was the dominant force in the wireless industry. Their signature product, the BlackBerry, was “synonymous wireless e-mail, spawning countless imitators and creating a product category where none existed before” (Castaldo, J., 2007). Surely RIM was poised for success; however, three short years later, the industry is wondering if RIM can compete with the likes of Apple and Google with their new devices running on their revolutionary iOS and Android operating platforms. The future of wireless industry is constantly improving and the future looks promising for “smartphones” with internet capabilities. The trend shows that more and more cellular phone users are now upgrading their handsets to smartphones. Statistics that tracked sales of phones in the United States showed that in January 2010, “234 million Americans subscribed to mobile phone plans”. Of these, 42.7 million owned internet-accessible smartphones, which represented an 18 percent increase over a three month period (Practical Ecommerce, 2010). RIM was one of the original companies that first changed the way we perceived what a cellular phone could do. The market is once again being revolutionized, in order to stay competitive in this evolving market; RIM needs to decide what steps to take to ensure success in the future. Background and History RIM was one of the first major technology companies to......

Words: 1103 - Pages: 5

Premium Essay

Blackmores

...| Amcor Limited | 22743 Business Valuation and Financial Analysis | | | | | group assignment 2 | Muhammad Farhan | 11340041 | Zahid Mahmood | 11473485 | Table of Contents Executive Summary 3 Accounting Analysis 3 1. Accounting Policies and Standards 3 Revenue Recognition (AASB 118): 3 Property, Plant & Equipment (PPE) (AASB 116): 3 Intangible Assets (AASB 3, AASB 138): 4 Borrowing Costs (AASB 123): 4 2. Flexibility in Selecting the Key Accounting Policies 4 3. Accounting Strategy Employed by Management & Incentives 5 4. Quality of Disclosure: 5 5. Potential Accounting Numbers and Undoing Distortions 6 Financial Analysis 6 Executive Summary Having considered the economic environment and an in-depth analysis of Amcor’s industry in the initial report, this report focuses on the accounting and financial analysis to help better understand company’s accounting policies and the underlying financials. With the aid of reformatted financial statements and detailed ratio analysis, the report critically analyses the scope of flexibility available to the management with respect to the key accounting policies used. The scope of flexibility impacts the management’s strategy and incentives. The report identifies the opportunities and incentives available to the management. The annual report of a business is a platform where the management communicates with the stakeholders. To assess the usefulness of the report to the......

Words: 2708 - Pages: 11

Free Essay

Berry, Berry, Ambitious

...Workshop #4 Berry, Berry Ambitious MBA 454 Marketing Strategies BSA 529 June 13, 2011 Dr. Ehsan Salek Berry, Berry Ambitious Frozen yogurt is hot again, but with a more gourmet tone. Chains, including Pinkberry and Red Mango, are battling in L.A. and looking to expand. The story of Pinkberry’s success is really about the chain's image as a design brand. The fro-yo shops position themselves as coffeehouses, a place to experience frozen yogurt in an inviting atmosphere and linger a while. The frozen yogurt of the 1980s tapped into the fitness craze, a low fat yet still sweet substitute for ice cream. Pinkberry Korean-style yogurt comes in two flavors: plain and green tea. It is rather like Greek yogurt with a hint of lemon. The fresh, tangy, strangely satisfying flavor grows on you. With only two products, minimum staff training, a playfully modern store design and regular customers, Pinkberry franchises seem to be licenses to print money. The snack, with only 25 calories a portion, served with fresh fruit or crunchy toppings like Oreo cookies or Cap’n Crunch. Pinkberry yogurt is one of those American franchise ideas (think soup, coffee, and juice bars) that seem so obvious, you want to kick yourself for not having bought in at the beginning. The growth of the franchise has been explosive, from one Los Angeles store in January 2005 to 16 today, plus three in New York (five more by the end of summer) and, soon, six in London. It......

Words: 381 - Pages: 2

Free Essay

Connecting Malcolm Gladwell and Susan Blackmore

...are our greatest source of new ideas and information” (Gladwell 137). The word “acquaintances” in this quotation implies that it is better for someone to ask an acquaintance for help or information in order to get what they want. This quotation is an example of how information is easily passed on through people who barely know each other. A weak tie relationship such as acquaintances shows how memes are transferred. If looked even closer, if many people, online, give out information others would join in on the process and thus the cycle of ideas being passed onto others. Susan Blackmore the author of Strange Creatures wrote an essay describing these words called memes. Throughout Blackmore’s reading she tells the reader that the memes “use your behavior to get itself copied” (Blackmore 37). From the deduction of Gladwell’s quotation about acquaintances and weak tie relationships, we can get that Blackmore is trying to say that all one meme needs is to be spread through a hug group and keep spreading like wildfire in order to survive. Within the quotation, the key word is “behavior”. This word describes the way memes can get transferred immediately through not one’s own digression but through people’s interactions with each other. Within Gladwell’s reading, he talks about an example of a weak-tie relationship, a young man named Bhatia who needs a bone-marrow transplant but can’t seem to find someone who has a matching one to his and then his colleague/partner gave the idea......

Words: 1295 - Pages: 6

Premium Essay

Annual Report of Blackmores 2015

...Richard Henfrey, Chief Operating Officer, with Blackmores’ new easier to open, sustainable, improved shelf-life, stronger bulk pack which won a WorldStar Packaging Award, the most prestigious prize in the global packaging industry. Blackmores’ innovative design also won gold, silver and bronze medals across three categories at the Australian Packaging Design Awards (APDA). The Directors of Blackmores Limited submit herewith the Financial Report of Blackmores Limited and its subsidiaries (the Group) for the half-year ended 31 December 2014. In order to comply with the provisions of the Corporations Act 2001, the Directors’ Report is as follows: The names of the Directors of the Company during and since the end of the half-year are: Marcus C. Blackmore Stephen J. Chapman Verilyn C. Fitzgerald (Retired 23 October 2014) Christine W. Holgate Brent W. Wallace Helen E. Nash David G. Ansell REVIEW OF OPERATIONS The Directors report that sales for the six months to 31 December 2014 were $206,361,000 (2013: $169,566,000), an increase of 21.7%. The Group profit after tax for the half-year was $18,615,000 (2013: $12,112,000) an increase of 53.7% on last year. The significantly improved results reflected the focus during the period on delivering against the Group’s four strategic priorities. • Support Blackmores Australia to build our brand and return the business to profitable growth • Invest in BioCeuticals, Blackmores Asia and Pure Animal Wellbeing to......

Words: 4549 - Pages: 19

Free Essay

Berries and Cancer

...[pic] |Source: |USDA/Agricultural Research Service | |Date: |January 3, 2007 | Berry Compound Thwarts Enzyme Linked To Cancer  Science Daily — Recent research by Agricultural Research Service (ARS) scientists and cooperators has fortified the standing of pterostilbene (pronounced "tare-o-STILL-bean") for its health benefits, a compound found in berries such as blueberries and grapes, as a cancer inhibitor.  During tests employing cell fragments from mice livers, ARS chemist Agnes Rimando and colleagues in Poland found that the compound strongly suppresses a type of an enzyme that activates cancer-causing processes.  Rimando and her collaborators targeted an enzyme called cytochrome P450, which sets off a variety of compounds--known as "procarcinogens--that can turn substances such as cigarette smoke and pesticides into cancer-causing agents.  Rimando has led numerous animal studies that focused on pterostilbene and its potential benefits to human health. This includes work showing that pterostilbene can help lower cholesterol and prevent heart disease, and that the compound is present in a genus of shrubs that includes many types of berries, including blueberries.  She also led studies that found that the compound is a powerful antioxidant that shows cancer-fighting properties similar to those of resveratrol. Indeed, pterostilbene is a derivative of resveratrol, a compound found in large quantities in the......

Words: 301 - Pages: 2

Premium Essay

Impact of Advertisement on Consumers Purchasing Behaviour – Case Study of Black Berry Phone Advertisement "They Are the Black Berry Boys"

...Impact of advertisement on consumers purchasing behaviour – Case study of Black Berry phone advertisement "They are the Black Berry boys" Index 1. Impact of advertisement on consumers purchasing behaviour 2. Case study of Black Berry phone advertisement "They are the Black Berry boys" 3. Conclusion 1. Impact of advertisement on consumers purchasing behaviour Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads and this creates an influence on the consumer. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it seems like a piece of cake nowadays. But, to how much extent does these ads actually affect the consumers? Do they actually buy a product just because their favourite film-star is endorsing it? Is it possible that a product can change its image on the consumers overnight, just because of the flashy ads they just released? As being incorporated or associated with the Marketing process, advertising finds its position in every organization. Advertising can be defined as another strategy as an approach towards competitive advantage. Various advertising concepts are in the stream of the media and papers but still there is a little evidence that advertising can significantly help the organization boosts its performance. In terms of sales, it is true that the application of the......

Words: 877 - Pages: 4

Free Essay

Blackmore User Manual

...VIZIO GV52L FHDTV10A User Manual Dear VIZIO Customer, Congratulations on your new VIZIO GV52L FHDTV10A LCD Television purchase. Thank you for your support. For maximum benefit of your set, please read these instructions before making any adjustments, and retain them for future reference. We hope you will experience many years of enjoyment from your new VIZIO GV52L FHDTV10A Television. For assistance, please call 949-428-2525 or email us at techsupport@vizio.com. To purchase or inquire about accessories and installation services for your VIZIO LCD HDTV, please visit our website at www.vizio.com or call toll free at 888-VIZIOCE (888-849-4623). We recommend you register your VIZIO GV52L FHDTV10A either at our website www.vizio.com or fill in your registration card and mail it in. For peace of mind and to protect your investment beyond the standard warranty, VIZIO offers onsite extended warranty service plans. These plans give additional coverage during the standard warranty period. Visit our website or call us to purchase a plan. Write down the serial number located on the back of your GV52L FHDTV10A. __ __ __ __ __ __ __ __ __ __ __ __ __ __ Purchase Date _____________________ VIZIO is a registered trademark of V, Inc. HDMI logo and “High Definition Multimedia Interface” are registered trademarks of HDMI Licensing LLC. Manufactured under license from Dolby Laboratories Dolby and the double-D symbol are trademarks of Dolby......

Words: 23400 - Pages: 94