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Benihama

In: Business and Management

Submitted By jlaviation
Words 2287
Pages 10
Case Study Analysis
Benihana of Tokyo
Binus Business School,
MM Executive Batch 20
Presented by Group I
Alexander Christian
Dina Sandri Fani
Jenna Widyawati
Ridwan Martawidjaja

Table of Contents

2

The 70’s Benihana Facing Issues

3

Detailed Analysis

4

Conclusion & Recommendation

5

Key Takeaways

7/28/2014

The Story of Benihana

Case Analysis – Benihana of Tokyo

1

2

Table of Contents

2

The 70’s Benihana Facing Issues

3

Detailed Analysis

4

Conclusion & Recommendation

5

Key Takeaways

7/28/2014

The Story of Benihana

Case Analysis – Benihana of Tokyo

1

3

Benihana of Tokyo in Years
1st Benihana’s restaurant chain in Japan



1958

Introduction of Hibachi table arrangement



1964

Entry in US at West Side, NY



1966

2nd restaurant chain at East Side, NY



1967

3rd restaurant in Chicago; Big Blockbuster



1969

4th & 5th restaurant opened in SF and Las
Vegas. Started franchising the unit



1970

Opened Benihana Palace. Discontinued franchising scheme



1971

Bill Susha joined Benihana’s management



1972

15 units in US (9 owned, 5 franchised, & 1
JV). Grossed revenue over $12 mio per year.
Considered future expansion

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1935

Case Analysis – Benihana of Tokyo



4

Americans and Their Eating Behavior

Enjoyed eating in exotic surroundings

2

3

Deeply mistrustful of exotic foods

Enjoyed watching their foods being prepared Case Analysis – Benihana of Tokyo

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1

5

Problems at the Restaurant Industry in the United States
High labor cost Availability

Limited seating capacity
Food storage and food wastage Contribute significantly to the overhead cost of the typical restaurant

Case Analysis – Benihana of Tokyo

7/28/2014

Contributed…...

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