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Bcg Matrix

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The company I have chosen to research is AMAZON. Here is a little history about Amazon. Amazon is a Fortune 500 e-commerce company based in Seattle, WA. Amazon was one of the first big companies to sell goods over the Internet. Amazon.com was started by Jeff Bezos in 1994. At the time, his company was run completely from his garage in Bellevue, Washington. The company began as an online bookstore. In the first two months of business, Amazon sold to all 50 states and over 45 countries. Within two months, Amazon's sales were up to $20,000/week. Amazon started out as an online bookstore and then quickly diversified by adding other items, such as VHS tapes and DVDs, music CDs, software, video games, electronics, MP3s, clothing, furniture, toys and even food items.
After conducting my research I am rating Amazon as a STAR in the BCG matrix. Amazon is a well establish company that has great name recognition. The name AMAZON is not by mistake or a shot in the dark. The founder Jeff Bezos wanted a name for his company that began with "A" so that it would appear early in alphabetic order and first in internet searches. He began looking through the dictionary and settled on "Amazon" because it was a place that was "exotic and different" just as he planned for his store to be, and he believed it was the biggest river in the world, and he planned to make his store the biggest in the world. That leads me to my next reason for listing Amazon as a STAR. High market share and high market growth. By 2016 Amazon will have a market share of 20.6% of all eCommerce (according to an analysis made by Scott Davitt from Bloomberg). That is a huge market share that was made possible by Amazon’s incredible market growth. In an span of 19 years Amazon went from shipping books out of a garage to having separate retail websites for United States, United Kingdom, France, Canada, Germany, Italy,…...

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