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Assessing Evidence and Appeal

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Question 1 of 1: | | | Assessing Evidence and Appeal
In this assessment, you will have to analyze at least three advertisements and create one of your own. You can analyze these advertisements on television, in magazines, and online, to review how well they argue the validity of the product. There are two tasks in this assessment:

Task 1: Choose a product that you are familiar with and analyze at least three different advertisements for this product or similar products; you can use commercials, print advertisements, and so on. Study the different ways in which the three advertisements persuade the audience to purchase the same or similar product. What types of evidence and appeals are used in the advertisements?

Task 2: Write a short advertisement to sell the product or a similar product using the best practices of the argument. Remember that the purpose of an advertisement is to argue the validity of the product, much like the purpose of a research paper, which is to argue the validity of your points.

Submission Requirements: * Submit your response in a Microsoft Word document of the following specifications: * Font: Arial; Point-12 * Line Spacing: Double * Cite sources, if any, in the APA format. | |
The product advertisement I have chosen to discuss is vehicle advertisements, first in general, then I will specify. I feel that most recent vehicle advertisements are over the top. All of them seem to have one main point and that is to make all competition look like ineffective junk. Another point that all manufacturers push is that their product will make you appear younger, cooler, tougher, and so on, anything that they may think will convince consumers that their vehicle portrays a desirable personality trait. Really how many commercials do you see or hear that promise to make you dorkier, older or weaker? None! I find this…...

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