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Arrow Flipper

In: Business and Management

Submitted By cards551
Words 309
Pages 2
MKT 301
Marketing Plan: Integrated Marketing Communications (IMC) Template

Project | Action Item Name | | Action Item | Arrow sign flipper advertisement during early evening meals, near the restaurant. | Description | I would hire a couple of people to hold and flip the Arrow signs for Southern Fish Fry and Chicken, The sign would simply have the name of the Restaurant, with a small picture of a Catfish and Chicken. The sign would have the same on both sides, and I would place two people near the restaurant entry off the street so they could be seen and people would be directed towards the restaurant. I would have them twirl, flip and any other kind of tricks they know to do with the arrow sign. I could place two people at the same time during the early evening’s time of the opening, up through the evening commute time. | Objective | The Idea of the Arrow sign flipper is to get the attention of people who are driving by, the show they put on with the sign attracts them and then they will read the sign. This will put the idea of the restaurant in their mind, kind of sublime advertising. | Target Market | This advertisement style would be for the daily commuters, whether they are heading home from work or from school or running taking care of business, it will attract them all. | Budget | The pricing of the signs are pretty good, can get them made for $50.00 so that would be $100.00 for two signs, and then pay for the sign flippers, pay them $10.00 an hour. Have them work 4 hrs a day so that would be 80.00 a day. | Metric | In order to see if this would be effective, It would be on our daily intake of new people who happen to be driving by the restaurant.…...

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