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Armstrong

In: Business and Management

Submitted By sexxydeeva
Words 4297
Pages 18
Donna Battista
Accounting 1 (section#3501)
Professor Chawareewong
August 4, 2014

(1A)

Since I consider myself a “Fashionista”, my company of choice is a company named “BeBe”. Bebe Stores, Inc, is a women's retail clothier established in 1976. Manny Mashouf founded the company and as of September 8, 2006, Manny Mashouf, the Chairman of the Board, and Neda Mashouf, Vice Chairman of the Board beneficially owned approximately 73% of the outstanding shares of BeBe’s common stock. The company operates 312 specialty retail stores located in 23 states, Canada, the United Kingdom as well as an on-line store at www.bebe.com..
• Manufacturer
• BeBe designs and develops most of their merchandise in-house, but their product is also developed in conjunction with other third-party apparel manufacturers.. When working with third party manufactures, BeBe strives to preserve the integrity of their brand name by closely monitoring the design and quality of the products sold by authorized licensees or joint venture partners and by controlling the manner in which their products are advertised, marketed and distributed.
• Target Audience
• While BeBe merchandise attracts a broad audience, their target customers are 18- to 35-year-old women who seek current fashion trends interpreted to suit their lifestyle needs. The "BeBe look," with an unmistakable hint of sensuality, appeals to a hip female. BeBe customer is a discriminating consumer who demands value in the form of quality at a competitive price.
• Product
• The brand develops and produces a line of women's apparel and accessories, which it markets under the Bebe, BebeSport, and 2b Bebe names. o BebeSport
Focuses on active lifestyle via sportswear, tops, sweaters, outerwear, and accessories. o PH8
Offers casual weekend apparel, workout attire and accessories such as bags, shoes and seasonal items. o 2b Bebe…...

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