Premium Essay

Amber Inn & Suites Case Study

In: Business and Management

Submitted By triley0821
Words 1338
Pages 6
Case Study #4: Amber Inn & Suites

Work Environment Amber Inn & Suites, Inc., formed in 1979, operates 200 Amber Inn properties and 50 Amber Inn & Suites properties located in 10 states throughout the Rocky Mountain and western states. On Average, each location has approximately 120 individual guest and suite-style rooms. Under a new president and CEO, the goal is for Amber Inn & Suites to reach profitability within two years after five consecutive years of unprofitability. This company is positioned as a limited-service hotel which does not have the amenities such as a restaurant, lounge, or meeting rooms. This type of hotel is classified under a midscale hotel with food and beverage, such as Holiday Inn and Ramada Inn.
Competition
Direct competition to Amber includes other mid-scale hotels in the western and Rocky Mountain states, specifically hotels that are in the same class as Amber which do not possess the extravagant amenities of an on-site restaurant or meeting rooms. For Amber to make its hotel stand out amongst the others is a very difficult task with so many other companies present in this industry. The next level of competition would fall to recreation vehicle parks and camping sites. For the price-conscious individual, this may pose as an easier solution, but does not give someone the comfort of a traditional bed and amenities like television. Also, with a presence in the rocky mountain and western area, weather plays a contributing factor into this scenario. The indirect competition to Amber Inn & Suites is potential company cutbacks and layoffs. This not only affects their business traveler base, but also could affect if individuals have the luxury to travel and stay in a hotel opposed to a relative or friends residence.
Strengths
Location is a key factor to the success of Amber, because the company avoids the downtown…...

Similar Documents

Free Essay

Case Study

..."Blue Waters Cottage" Case Study | | Administrator | | | Contents I Introduction 5 II Analysis of the popularity and profitability of cottages 5 III Results of your research 6 IV Conclusion 7 V Recommendations 7 VI IPO Chart 8 VII One-Page Report 9 I Introduction “Blue Waters Cottages” is a small complex providing three cottages, Gardenview, Seaspray and Seaview, with different nightly rates. The minimum rental period is three days. If the booking is more than five days, the customers can enjoy a 20% discount rate for the additional days. They can also receive a $30.00 discount per stay if they bring their own linen. The owner, Shelly, has a new business partner who plans to expand their property portfolio. The purpose of the report is to suggest the ways to increase profitability of current properties as well as provide insight into the type of property they should consider purchasing through analysis. II Analysis of the popularity and profitability of cottages According to the output of our spreadsheet, we can analyse the popularity and profitability of each cottage from 2011/1/1 to 2011/12/27. To find out the popularity, we calculate the times of bookings of each cottage. Seaspray is the most popular one, with 18 times of bookings out of 49 in total during the period. Seaview comes next with 17, and Gardenview 14. From the prospect of total booking days, the ranking is the same as below. Seaspray 145 days, Seaview 103 days and Gardenview...

Words: 1442 - Pages: 6

Free Essay

Case Study Analysis

...Case Study Analysis Part A (“Power Play for Howard”) James Carruthers, Matthew Chouinard, Amber Hawes, Mike Knowlton, and Shellie Mapes MGT/445 March 21, 2011 Dr. Michael Charter Case Study Analysis Part A (“A Power Play For Howard”) Every year, hundreds of millions of U.S. dollars are verbally tossed back and forth during negotiation talks between teams and players. The contract of a player expires and the player may be traded for another player, or essentially bought by another team. The value of a player greatly depends on (a) his playing power and (b) his fan base. In the case of Juwan Howard, a player for the Washington Bullets/Wizards, both his playing power and fan base made him a wanted player by many teams when his contract with Washington expired in 1996. Negotiations became heated, particularly between Miami and Washington, until a miscalculation in the negotiation terms resulted in Howard signing with Washington for another term. Case Summary Juwan Howard was a professional basketball player in the National Basketball Association (NBA) and was looking to renegotiate his contract with his then-current team, the Washington Bullets. This would give Washington the first chance to make an offer. He had the option to renegotiate after 2 years and decided to do so. Washington's new general manager, Wes Unseld, made an original offer of 78.4 million dollars. This was not satisfactory as the open market had determined his worth much......

Words: 1921 - Pages: 8

Premium Essay

Case Studies

...Monitoring Optimization Case Study Food Manufacturer Eliminates SPAN Shortages Fortune 2000 food product manufacturer rapidly increases network visibility, extends useful life for existing tools, and accelerates MTTR for troubleshooting problems “We selected the Anue Net Tool Optimizer to eliminate our SPAN shortage problem. Since it has been deployed, we have also seen a significant improvement in network visibility, cost savings on tools, and faster MTTR for diagnostic troubleshooting.” – Lead Network Administrator “The Anue Net Tool Optimizer allows us to share traffic from our limited number of SPANs with eight tools, without dropping packets or overloading the tools with data.” – Lead Network Administrator Company Profile The Customer is a $4B food product manufacturer in North America (FY 2010). With products that distribute across the continent, in the United States, Canada, and Mexico, the Customer is one of the leaders in packaged coffee, health/natural foods, and a variety of other packaged edibles. Problem The Customer runs a complex network with approximately 7,500 networking devices deployed at their headquarters, as well as 33 remotely located sites, 75% of which are primarily manufacturing facilities. They use a variety of tool types, including Application Performance Management (APM), Intrusion Detection Systems (IDS), URL Filtering, Packet Capture, and Data Loss Prevention (DLP). With such a variety of tools, the Customer’s networking team......

Words: 1327 - Pages: 6

Free Essay

Case Study Case Study Case Study

...This case study is an excellent example of how different types of parties can be brought together in a large scale transaction and how the original energy of those early meetings can be lost over time. I imagine that when Anthony Athanas was purchasing those old piers back in the 1960s many, if not all, of his colleagues, friends, and family members told him that he was off his rocker. I’m sure Athanas was looking at this land as his family’s ticket to financial prosperity and somewhat of a legacy that he could leave to his descendants for years and years to come. One of the items I wish the case would have divulged is the amount of money that Athanas had invested in the properties. For me this information would have given an insight to his net worth and how much he had riding on this investment. I assume it was substantial given his actions later in the process. Twenty years later Athanas’ dreams came true and all those naysayers were more than likely green with envy. The amount of pride Athanas’ had in his investment at that moment had to have been insurmountable. Being approached by a big time real estate development company and their extremely wealthy client, Hyatt Corporation, must have made Athanas feel larger than life and made him feel like something he isn’t, which is a developer himself. The case doesn’t give much insight into whether Athanas had any representation or anyone consulting him throughout the process. From the beginning, I saw this as matchup...

Words: 1190 - Pages: 5

Premium Essay

Amber Inn and Suites Case Analysis

...Running head: AMBER INN AND SUITES CASE ANALYSIS Amber Inn and Suites Case Analysis Selwyn Paul Davenport University Marketing Strategies MKTG610 Dr. Paula Zobisch Jul 26, 2011 Amber Inn and Suites Case Analysis Case Recap Amber Inn and suites, Inc. is a hotel chain with 250 properties scattered throughout 10 Western and Rocky Mountains states. The hotel chain was formed in 1979, and the company operates 200 Amber Inns, and 50 Amber Inn and Suites. Each Inn has the capacity of approximately 150 individual guest rooms or suite units. In fiscal year 2005 the company projected revenues of $422.6 million and with a net loss of $15.7 million. In the spring of 2005 the Senior Vice, Kelly Elizabeth, President of sales and marketing of Amber Inn and suites, Inc. held a meeting with the vice president of advertising Catherine Grace about the profitability of the company, and to consider options for better success in the future. (Kerin & Peterson, 2010, 331) As a result of this meeting with Catherine Grace the company decided to hold several other meetings including a senior vice president conference with Joseph James the company's new chief executive officer and president. Not more than one week before Mr. James was appointed as chief executive officer after the sudden resignation of his predecessor. The senior vice presidents were given the task of presenting his/her initiatives, plan of expenditures, and outcomes, and budgetary initiatives for the upcoming......

Words: 2317 - Pages: 10

Premium Essay

Case Study

...Chapter I: Company Profile THE CORPORATE INN HOTEL is a six-storey boutique hotel and had its opening last 17 of July 1996. Definitely, this hotel is a cozy getaway in the heart of Manila. The City’s tourist attractions and government offices are easily accessible from the hotel. History buffs can visit Rizal Park and the Walled City of Intramuros or take a stroll down Roxas Boulevard for the world famous Manila Bay Sunset. Club Intramuros is available for a quick game of golf while the Casino Filipino across the streets is for adventurous individuals. US embassy and the World Trade Center are well within reach from the hotel. Just a few steps away from the hotel is the Department of Tourism your reliable and comprehensive source of information in the Philippines. And for shopping enthusiasts, SM City Manila & Robinson’s Place Ermita, two of the leading malls in Manila are well within the area. THE CORPORATE INN HOTEL has 58 well-appointed rooms. All rooms are tastefully decorated and furnished to radiate elegance, space and comport. Our bathrooms are minimalist in style and maintained in utmost cleanliness. Our rooms are equipped with individual air-conditioning system, cable TV’s, hot and cold shower room, fully stocked mini bar, NDD/IDD telephone system and a state-of-the-art card locked system. The rooms are categorized into Mabuhay, Deluxe and Deluxe Supreme. Our own Manager’s Café offers a blend of delectable food and perfect service. Serve excellent Filipino......

Words: 6242 - Pages: 25

Premium Essay

Inn Room Safe Case

...INN-ROOM SAFE Managing Accounts Receivable Introduction Managing Accounts Receivable… Background and Problem presented Mass media news programs have made travelers aware, via hidden video cameras, of how common it tis for hotel employees and outsiders posing as hotel guests to gain access to your room and steal your valuables right off the night stand. Of course, by the time you find out something is missing there is no way to figure out who did it. And housekeeping never seems to keep track of who cleaned your room. To combat this problem, most hospitality establishments provide, at a nominal fee, an in-room safe that can only be accessed by the guest and the top manager of the hotel. Inn-Room Safe is a manufacturer and wholesaler of the most popular and secure in-room safes on the market, the “Interchangeable Lock Block.” Inn-Room specialized by manufacturing and distributing only this one product which comes in four different sizes to fit almost all hotel spaces. Currently, Inn-Room provides shipping credit terms of net 30 days to top qualifying customers and those paying by bank wire transfer. For other, less credit worthy customers, net terms of 10and 15 days are required. Inn-Room does not allow for a discount for early accounts receivable collections. Recognizing that sales volume should increase and that bad debt expenses hould decrease, Inn-Room is considering offering a 2% discount to those hotels who pay for shipment within 10......

Words: 959 - Pages: 4

Premium Essay

Case Astor Lodge & Suites

...BUS827 Astor Lodge and Suites, Inc Case1 Hints Dr David Gray Email: david.gray@mq.edu.au Astor Lodges Caase 1 1 Case Questions Problem Losing Money: Astor Lodge & Suites, Inc., a 250 property hotel chain, is about to post its fifth consecutive unprofitable fiscal year. Requirements: Prepare Presentation for new President and CEO, Joseph James, describing each VPs 1) his or her initiatives, expenditures, and outcomes for each of the past two fiscal years, and 2) planned initiatives and budgetary needs for fiscal 2006. 3) Show how their staffs prior and planned initiatives and expenditures contributed the company's EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) - the corporate performance metric recently adopted by Mr. James and the Astor Lodge & Suites, Inc. Board of Directors. Astor Lodges Caase 1 2 Case Objectives This case has four teaching objectives: 1. To introduce students to the economics of the U.S. hotel industry. 2. To affirm the fundamental role that segmentation, targeting, and positioning plays in crafting an advertising and sales program. 3. To alert students to the growing senior management insistence on financial accountability when preparing marketing, advertising, and sales programs. • 4. To consider the objective-task approach to communication budgeting. 5. To apply contribution analysis in the evaluation of marketing decisions. Astor Lodges Caase 1 3 Case Questions Assessment (A2)- Case 1 – Due 7......

Words: 897 - Pages: 4

Premium Essay

Astor Lodge & Suites Inc. Case

...their properties. Hence, hotels in the U.S are segmented as below; 1. Luxury Hotels (Four Seasons etc.) 2. Upper Upscale Hotels (Hilton etc.) 3. Midscale Hotels (Radisson etc.) 4. Midscale Hotels with Limited Service (Hampton Inn etc.) 5. Economy Hotels (Motel 6 etc.) The hotels in the first 3 segments are considered as “Food and Beverage Hotels” which are full-service hotels and have the facilities for food or drink supply. The hotels in the last 2 segments account for 1.4 billion hotel rooms in the U.S. and focus on renting the hotel rooms rather than quality of the service or amenities. These kind of hotels are “Limited Service Hotels” with no food or beverage facilities. The hotel performance are usually tracked by analyzing the operational statistics which are “Occupancy”, “Average Daily Rate (ADR)” and “Revenue per Available Room (PAR)”. It is projected that, the average occupancy rate was 65%, the ADR was $114 and the PAR was $77 across all hotel segments in 2005. As mentioned above, these rates are the average rates and changed between the five hotel segments significantly. The next point that is needed to be focus on while analyzing the U.S. hotel industry, is the hotel guest profile. As in the case study, 50% of the guests are noticed as business travelers while the rest of all guests can be separated as pleasure/vacation travelers. A typical business room is usually rented by business travelers who are described as 34-54 (52%) year old males...

Words: 1728 - Pages: 7

Premium Essay

Case Study

...An Ethical Dilemma – Case Study 2 – Week 3 Q1. From an Ethical standpoint, was Mr Garbo wrong to hire Amber? Was Amber’s father wrong to ask Mr Garbo to help out his daughter? Ans1. From an HR perspective, both were wrong. First of all, Mr Allen Davis being a responsible person who was positioned as Executive Vice president shouldn’t have utilized his business relation for his own betterment. Secondly, though Mr Garbo was aiming for future retention of his client. He shouldn’t have offered a job to Ms Amber without following regular recruitment process. As a result Mr. Garbo created a none equality among his employees which would lead to non-retention of productive & profitability work force. In short, shortcuts in doing business would not be favourable to any organization Q2. Does Amber have an ethical responsibility in this case? If so, explain. Ans2. As Ms Amber was very well aware about the reason behind her intake. And the intention of Mr Garbo to hire her in a higher pay scale. At least she should have made an attempt to prove herself as a better employee and retain the confidentiality. But in return she had ruined the internal and external relation of both the firms. Due to her unorthodox activities, she had spoiled environmental relationship among employee-employer relationship. And a result of her nature of taking things lightly and irresponsibility in the work would spoil the business and friendship between her Dad and her company. And......

Words: 359 - Pages: 2

Premium Essay

Amber Inn and Suites Case Analysis

...Running head: AMBER INN AND SUITES CASE ANALYSIS Amber Inn and Suites Case Analysis Davenport University Marketing Strategies Amber Inn and Suites Case Analysis Case Recap Amber Inn and suites, Inc. is a hotel chain with 250 properties scattered throughout 10 Western and Rocky Mountains states. The hotel chain was formed in 1979, and the company operates 200 Amber Inns, and 50 Amber Inn and Suites. Each Inn has the capacity of approximately 150 individual guest rooms or suite units. In fiscal year 2005 the company projected revenues of $422.6 million and with a net loss of $15.7 million. In the spring of 2005 the Senior Vice, Kelly Elizabeth, President of sales and marketing of Amber Inn and suites, Inc. held a meeting with the vice president of advertising Catherine Grace about the profitability of the company, and to consider options for better success in the future. (Kerin & Peterson, 2010, 331) As a result of this meeting with Catherine Grace the company decided to hold several other meetings including a senior vice president conference with Joseph James the company's new chief executive officer and president. Not more than one week before Mr. James was appointed as chief executive officer after the sudden resignation of his predecessor. The senior vice presidents were given the task of presenting his/her initiatives, plan of expenditures, and outcomes, and budgetary initiatives for the upcoming fiscal year 2006 which was to begin on June 1, 2005. The......

Words: 2308 - Pages: 10

Free Essay

Holiday Inn China Website Usability Study

...Memo To: | Karen Bennett, Manager, User Experience, IHG | cc: | Dr. Carol Barnum | From: | CBR China: Yufei Duan, Yina Li, Ying Li, Qianying Liu, Niven Sellars, Michael Somer | Subject: | Usability Testing Findings Report for Chinese Holiday Inn website | Date: | April 25, 2008 | Included with this memo is team CBR China’s final report for our research project on the Holiday Inn’s Chinese website. The following are included within this report: * Project purpose * Goals set by Team CBR China * Processes followed during the project * Heuristic review * Test plan * Recruitment and screening * Real-time logging * Analysis * Categorized results and findings * Recommendations In addition to the aforementioned items included in this report, team CBR China also includes appendices of our test logs, participant consent forms, screeners, questionnaires, scenarios, and other materials in support of testing. Other research components include the team’s heuristic evaluation, personas, and test plan. Team CBR China would like to extend its gratitude to our sponsor, Karen Bennett, as well as our instructor Dr. Carol Barnum, who has assisted us throughout this project. Without both of you we would not have had the chance to engage in a real world usability experience. Thank you again, The members of team CBR China Table of Contents Executive Summary 3 Test Objective 3 Our Process 4 Our......

Words: 8013 - Pages: 33

Premium Essay

Anber Inn and Suites

...Strategic Marketing Problems. Cases and Comments, Eleventh Edition Chapter : Case: Amber Inn & Suites, Inc.* ISBN: 9780131871526 Author: Roger A. Kerin, Robert A. Peterson copyright © 2007 Pearson Education Case: Amber Inn & Suites, Inc.* *This case was prepared by Professor Roger A. Kerin of the Edwin L. Cox School of Business, Southern Methodist University, as a basis for class discussion and is not designed to illustrate effective or ineffective handling of an administrative situation. All names and the company data have been disguised. Copyright © 2005 by Roger A. Kerin. No part of this case may be reproduced without written permission of the copyright holder. Late in the afternoon on April 4, 2005, Kelly Elizabeth, Senior Vice-President of Sales and Marketing at Amber Inn & Suites, Inc., met with Catherine Grace, Vice-President of Advertising. The impromptu meeting followed a day-long senior vice president conference with Joseph James, the company’s new president and chief executive officer. Mr. James, a seasoned hotel financial executive with 40 years of hotel management experience, was appointed the previous week following the sudden resignation of his predecessor. The charge given each of the company’s four senior vice-presidents was to prepare a one-hour presentation that described (1) his or her initiatives, expenditures, and outcomes for each of the past two fiscal years, and (2) planned initiatives and budgetary needs for fiscal 2006, beginning......

Words: 6460 - Pages: 26

Premium Essay

Smythe Inn & Suites

...Smythe Inn and Suites Dyamond Nelson ECO 121 September 2nd, 2011 Tim Randolph * Smythe Inns and Suites * Due to the current state of the economy we are forced to layoff 25% of our labor force. In more realistic terms of the 783 employees that work for Smythe Inn & Suites 200 will be directly affected. This comes at a very unfortunate time, however we are optimistic that this is an obstacle that we can use to learn and grow. I would like to take this memo to give some history behind our decision to shift our labor costs, thereby hopefully giving a since of security in the new directs Smythe Inn & Suites has begun. * In 2009 the US economy saw major shifts in it financial sectors. There was the untimely demise of Lehman Brothers, the acquisition of Merrill Lynch by Bank of America, The failure of Freddie Mac & Fannie Mae, even the Bank Bail out and the saving of GMC, Ford, and Chrysler. All, were adverse impacts on our financial sectors. These changes had a large effect on the business cycle and the GDP both measures that companies and the government use as guides to assess the success of the economy. Are we in a recession? Expansion? All are answered by GDP & the business cycle. * In the introduction example, the collapse of these financial industries caused the business cycle to consider the state of the economy to be in a recession. To give a better picture of this analysis and how it comes about:......

Words: 645 - Pages: 3

Free Essay

Amber Inn & Suites, Inc.

...Final report INDEX Amber Inn & Suites, Inc. 2 Summary 2 Question 3 Answer 3 Explanation 4 Teaching Notes 7 GloFish, LLC 8 Summary 8 Question 10 Answer 10 Explanation 11 Teaching Notes 20 Amber Inn & Suites, Inc. Summary * Time: Late in the afternoon on April 4, 2005 * Company profile: Amber Inn Suites, Inc. is positioned as limited service hotel between economy hotels and full service hotels in US. The company locates its properties on premium sites on major highways close to suburban industrial and office complexes, airports, and large regional shopping centers for the most part. Urban, downtown locations have been avoided. And the service mission is to provide principally business travelers with clean and comfortable quest accommodations in convenient locations at reasonable price. ◎ Organization Board of Directors President & CEO Joseph James VP Grace SVP Elizabeth SVP Finance SVP Lodging Op SVP Players: 1. Joseph James is the new president & CEO of Amber Inn Suites, Inc. 2. Kelly Elizabeth is Senior Vice-President of Sales and Marketing. 3. Catherine Grace is Vice-President of Advertising. Fiscal 2005 was projected to be the fifth consecutive unprofitable year for Amber Inn & Suites, Inc. The new president of Amber inn &suite inquired that each of company’s four senior vice-presidents was to prepare a one hour presentation that described (1) his or her initiatives,......

Words: 2369 - Pages: 10