Premium Essay

Alpha Reminiscent Cars Expansion

In: Business and Management

Submitted By ruishen0405
Words 2975
Pages 12
2013
University of South Australia
RUI SHEN 110024814
6/4/2013

Alpha Reminiscent Cars Expansion
12 Team Approach or Robotic Approach?

Introduction
Alpha Reminiscent Cars (ARC) used to be a small factory-based company. Until now it still maintains the hand assembled and hand-crafted tradition. In the last decade, the gradually increasing demand for the new-look-reminiscent-of-an-old style cars urged the company had tripled in size, twice shifting to larger premises and upgrading equipment and staff numbers. However, ARC’s ability still cannot satisfy the customer demand as the waiting list has lined up for six years. It seems that the expansion is currently the most urgent task for the company. At present, the company has two feasible approaches for expansion. One is the 12 team approach which doubled the workforce size of the original 6 teams. Another one is the assembly-line robotic approach which would introduce the computer-based robotics to the three worksites. Therefore, the purpose of this report is to analysis the advantages and disadvantages of the two approaches separately, especially the issues of 12 team approach related to ARC’s expansion and finally summarise which approach would be better for ARC to maintain or increase profit and also make its employees happy.

Team Approach
According to Mohrman & Quam (2000), ‘Teams are a common design fixture in today’s organisations.’ Organizations which are using teams to perform their core work and provide value to customers are called as the team-based organisation. A team-based organisational structure has autonomous work teams operating in parallel such that each team performs its specific duties in the organisational work process. The organisations see teams as a better way of doing business are based on the two main reasons that team can empower employees to more fully contribute and to…...

Similar Documents

Premium Essay

Alpha

...by using their operating systems to turn inputs into outputs—products such as cars, aircraft, and PCs. operations A company’s system of value-creation activities used to transform inputs into finished goods and services. materials management The set of activities that control the flow of resources into and out of a firm’s operating system. The last two chapters discuss the vital role that marketing, product development, and sales play in discovering customer needs, developing products to meet those needs, and then getting them to customers. Once a company has chosen which products to make and sell to customers, the actual process of creating goods or providing services begins. Operations, or an operating system, are the value-creation activities that convert a company’s inputs into finished goods and services. The interaction between members of a surgical team performing open-heart surgery, the cooperative efforts of assembly- line employees standing along a moving conveyor belt to make a car, and the coordinated behaviors of lawyers, a judge, detectives, and courtroom personnel involved in a criminal trial are all examples of different kinds of operations and operating systems. In each case, value is being created by the specific activities used to bring about change and create value, for example, to cure a patient, assemble a car, try a legal case, or make a high-quality doughnut. Materials management is......

Words: 16610 - Pages: 67

Premium Essay

Alpha Toileteries

...facing Alpha Toiletries, a company which produces, market and sell a huge variety of toiletry products to many large retailers and department stores. Their main clients included Marks and Spencer and Superdrug along with Proctor and Gamble (Williamson et al., 2004). The products range from shampoos, aftershaves, shower gels, etc. In addition, Alpha develops their customers own brands and manufactured from free issue basis. Order Qualifiers and Order Wining Criteria: Order qualifiers are the factors or elements that a firm must atleast have inorder to be considered for competition in the market place (Davis et al., 2007). The factors which gives a product or service the competitive edge over other players in the marketplace and helps to generate sales is known as order wining criteria (Slack and Lewis, 2011). For Alpha Toiletries, Product development, Quality and Delivery performance were one of the most important elements to consider in this category. However, their order winners like delivery performance were always at a risk due to many problems arising from daily activities. Below, I will discuss some of the main strategic issue faced by the company and the possible ways to improve the business. 1. Delivery Performance: It is a comparison of the delivery of goods and services as mentioned in the delivery date in the receipt or purchase order to the actual delivery of the goods (Stapf, 2011). It is considered as an important KPI to measure customer satisfaction. For Alpha......

Words: 1133 - Pages: 5

Premium Essay

Cars

...Lotus Rental company has been a leader in car rental world. As the competition in the rental world rises with more exotic and fuel efficient vehicles being integrated to all rental fleets; hybrid vehicles become a priority. With their fuel efficiency being higher than that ever compared to standard fuel vehicles, the demand rises for the new better fuel efficiency vehicles. Hybrids car are averaging from 35-55 miles per gallon, compared to 25-35 in standard vehicles. Toyota has been a leader in hybrid car world with prime contender the Prius. The Prius is a moderately priced four door car than averages about 40 or more miles per gallon. Prius comes in four variations: Prius, Prius c, Prius Plug-in, and Prius v, they are all over the 40 mile per gallon but; the Prius Plug-in comes with a 98 mile per gallon range. Charging time for the Plug-in model is about 3 hours and the capability of still being able to use the hybrid mode after the electric mode with an EPA rated 50 miles per gallon. Toyota also offers luxury and full size sedans that are hybrids with better fuel efficiency than its competitors; for example Mercedes-Benz, BMW, Audi, and Lexus. With their cars averaging from low $20k to $50k which is way below their competitors, it is easy for the Lotus Rental Company to invest in these vehicles while keeping down costs. The vehicles are low maintenance and reliable vehicles compared to the opposition. New customers to the company will be drawn in by the fuel efficiency of......

Words: 333 - Pages: 2

Premium Essay

Cars

...become sales pariahs the question comes that booms is whether the automakers would still be able to sell every car they have. With the lethal combination of a slumping economy, tight credit, depressed homebuilding, and record high gas prices, Americans can't afford to buy as many new cars as they once did. And the models they want are smaller and more fuel-efficient. Even with deep discounts and heavy incentives, the rows of unsold Dodge Rams and Chevy Trailblazers parked in front of dealerships across the country barely seem to thin. Unlike Shaws or Wal-Mart none of these manufacturers do buy backs of the merchandise a retailer doesn't sell to a consumer. The misconception many people have about new-car sales is that the automaker is actually doing the selling to consumers but in reality, a manufacturer sells to a dealer, and it's up to the dealer to retail the inventory and in this case it’s the same story with AutoNation they are being loaded with the unwanted inventory which results in stocking up there yards and also getting them costs such as interests on the money that had been borrowed from the bank. I would interpret my research in sort of an example from the car industry itself say for instance a dealer buys a new vehicle at wholesale from the factory, it's up to them to sell it, because there is no such defined period in which he might be able to sell that car. It may take longer than they'd like, and they may not get the price they want, but sooner or later,......

Words: 454 - Pages: 2

Free Essay

Cars

...Cars One of the most important steps in becoming an adult is your first car. When you have a car, you don’t need to rely on other people for rides to and from where you want to go. You also learn a great deal, thus making you a more responsible person. I live in Putney, a small town in southeastern Vermont, but I worked and went to school in Brattleboro. Brattleboro is a slightly larger town about a half an hour south of Putney. Since we had to keep stopping to pick up kids, the bus ride to school took an hour. As such, I had to get up a half hour earlier on days I had to ride the bus. That was a huge pain, especially since I hated the bus anyway. After I got my car, I could sleep in. I could also go out to lunch when I was at school, therefore being able to eat where I wanted, and not in the cafeteria. In addition, I could drive myself home after school. That was beneficial because I could hang out with my friends, and go to concerts and movies. I could do whatever I wanted, as long as I made sure my parents were okay with it. My social life improved greatly with the acquisition of my car. If I hadn’t had my car, I could not have worked where I did. I worked at a Lebanese restaurant in downtown Brattleboro. Part of my job was rolling grape leaves in the wholesale department on Mondays and Tuesdays. The job was great, but I never really knew when I was going to be finished. In wholesale, you work until you’re done. When my parents had to come pick me up after work, I...

Words: 1480 - Pages: 6

Premium Essay

Alpha and Beta

... Elijah Ongeri Matini BBM2735/14 BBM 413 Assignment a) Alpha A measure of performance on a risk-adjusted basis. Alpha takes the volatility (price risk) of a mutual fund and compares its risk-adjusted performance to a benchmark index. The excess return of the fund relative to the return of the benchmark index is a fund's alpha. Alpha is one of five technical risk ratios; A positive alpha of 1.0 means the fund has outperformed its benchmark index by 1%. Correspondingly, a similar negative alpha would indicate an underperformance of 1%. The Jensen index, or alpha, bears some relation to the capital asset pricing model, or CAPM. The CAPM equation is used to identify the required return of an investment; it is often used to evaluate realized performance for a diversified portfolio. Because it's assumed that the portfolio being evaluated is a diversified portfolio (meaning that the unsystematic risk has been eliminated), and because a diversified portfolio's main source of risk is market risk (or systematic risk), beta is an appropriate measure of that risk. Alpha is used to determine by how much the realized return of the portfolio varies from the required return, as determined by CAPM. The formula for alpha is expressed as follows: |α = Rp – [Rf + (Rm – Rf) β] | Where: Rp = Realized return of portfolio Rm = Market return Rf = risk-free rate The Jensen index measures risk premiums in terms of beta (β); therefore,......

Words: 1501 - Pages: 7

Premium Essay

Delivering Alpha

...Organized by CNBC and Institutional Investor Forums for the third year in a row, the Delivering Alpha Conference did not disappoint. World hedge fund titans or more commonly known on CNBC as “Masters of the Universe” descended at the Pierre Hotel in New York City on July 17. Well-known hedge fund managers such as Carl Icahn, John Paulson, Nelson Peltz, Leon Cooperman and James Chanos, just to name a few, divulged their sought after stock picks along with solid reasoning and what lies ahead for stock and bond markets. The opening remarks by Treasury secretary Jacob J. Lew provided his views on the current situation of the U.S. economy and regulation post the 2008 crisis. Perry Partners CEO Richard Perry suggested that Europe is 2-3 years behind and will suffer in the short-term and believes Greece will stay in the Euro and is buying Greek bonds, but going short on Japanese bonds. CEO Jane Mendillo from the Harvard Management Company, which has 22% of its portfolio in Europe, believes that Harvard’s long-term vision is as an endowment fund. Mendillostressed that when investing in China due to the uncertainties it is always best to have a Chinese partner that understands the demographic changes and the local market since index investing in China is flawed. However, Mendillo as well as Bridgewater Associates Co-President David McCormick also mentioned that China has a challenge to maintain growth and how this plays over the next five years is interesting. Perry also......

Words: 796 - Pages: 4

Free Essay

Cars

...Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars......

Words: 336 - Pages: 2

Free Essay

Cars

...With the progress of science and technology, the cars have already become an important part in our daily life. It is known as a vehicle with four wheels and it contains an engine and that is used to move from one place to another smoothly and quickly. The cars are one of many very useful transportation methods; it gives the freedom to travel to anywhere and on anytime. In this essay I will compare and contrast this transportation method between the past generation and the present generation. This essay will focus on three key areas – engine, safety and technology. The first area that this essay will consider is about cars engine, the most importance thing in the car is the engine which it is the thing that makes the car move. In the past, the people were just wanted a car to reach them from point A to point B, so the car engine was so simple. For instance, the mechanical engineer Karl Benz created the first car engine which it called (Benz’s engine), the automobile was motorized by a 0.75-hp one-cylinder four-stroke gasoline engine. Furthermore, the speed of car was just 16 km/h (10 mph) (1). Besides, it was not need a lot of energy and it caused lots of pollution. With the technological advances; in current generation the car’s engine is working the basic principle like in the past by air and fuel combustion to create a rotational force and move the car, but the modern cars engine has become more developed. Where it is characterized by more reliable, more efficient and......

Words: 684 - Pages: 3

Free Essay

Expansion

...Expansion & Diversification Presented by Case Background Carlsberg Incorporated in 1969. Came to Malaysia after two years incorporated through brewing Carlsberg Green Label beer for Malaysian Market. Carlsberg Brewery Malaysia Bhd (Carlsberg) market leading company that hold 50% shares of beer and stout market. Owned by the Carlsberg Group of Denmark. Cont... Carlsberg Malaysia Sdn. Bhd. one of the subsidiary that wholly owned become main marketed locally product. Carlsberg enter into many investment and acquisition through all the years. Competitor in the same industry Guinness Anchor Bhd. Case Background ABC Consulting Sdn Bhd Consist of David as one of the consultant and Robert Stanley as a Head of the company. Specialised in business turnaround. Mr. Stanley suggested that the company to focus more on cash-rich company that want to expand, diversify or venture. David grab the opportunity by looking beer and stout company and found that Carlsberg Company as a target. Cont... By looking through Carlsberg position, David feels that expanding is not worth it and cannot able to sustained their profit. He prepared himself with information before approaching Calrsberg company regarding the diversification activities. Also take and opportunity by selling his idea of manucfacturing sparkle grape juice (halal product) once the Carlsberg company tend to choose to diverse by taking Guinness as an example. ABANG MUHAMAD ZAIM BIN ABANG ALI......

Words: 981 - Pages: 4

Free Essay

Cars

...still going to cost you a tidy five-figure sum to buy the necessary parts, materials and paint supplies needed to transform an old car from a worn-out relic to a dazzling show beauty. If you've decided to restore a particular old car because you have a longstanding attachment to that model and are not concerned about its value or whether parts can be easily found, then we applaud you--that mindset should be the primary focus of this great hobby of ours. However, if you enjoy old car restoration but prefer your projects to be easy and relatively cheap to do--with, perhaps, the added bonus of making a few dollars on it when it's done--then these are the cars you should consider for your next venture. Of course, the majority of these cars won't make you stand apart from the crowd at a show or cruise-in, but you will be able to complete their restoration far faster and a whole lot cheaper than if you chose a car that was rare, or had only been made for a few years. Another factor to consider is the actual purchase price of the car. While some of the cars listed here can be bought for around $5,000, others will cost four times as much even if they're basket cases--but keep in mind that those higher-priced cars will also bring four times the money when sold, so it kind of equals out. But the one common feature enjoyed by most of these cars--and the main reason why they are on this list--is that they're backed by a huge parts supply, making them a lot easier to......

Words: 485 - Pages: 2

Premium Essay

Cars

...brand-new construction site in New Delhi, India. The construction of this plant, which only builds Stark models, was started in April 2004 and became operational at the end of 2006. The final aim is to manufacture some 200,000 cars per year. This is the first large Stark plant on India soil. It is the definitive link of the brand with our continent, building pickup trucks according to the highest India quality standards. This new production unit will not only set the tone with new standards on efficiency and productivity, but will consequently also respect the strictest environmental standards in the Asia Union. Since quality is a top priority for Stark, 1 in every 15 employees is responsible for quality control. The New Delhi currently employs 1,200 of the very best specialists in pick-up truck assembly. Exporting Decision While Stark enjoyed a relative dearth of competition in its core domestic market, it also launched an aggressive and successful export campaign during the 1980s that penetrated Japan and Europe, among other regions. By the mid-1980s Stark was selling about 300,000 pickup trucks annually, still mostly in South Korea. A major breakthrough for Stark occurred, however, when it started shipping automobiles to one of the largest international car market, Africa. Stark reached an agreement to supply Nivan with its KL1500 model. The KL1500  was a “micro pickup” aimed at the low-end buyer. Stark planned to ship about 70,000 units annually for Nivan and a like......

Words: 4544 - Pages: 19

Free Essay

Alpha Women, Beta Men

...Alpha Women, Beta Men I have chosen to analyze and interpret the article Alpha Women, Beta Men, which we read in connection with our “Modern Love” -theme The text is a feature article written by columnist, Ralph Gardner Jr. It was printed in New York Magazine on the 17th of November 2003. In my analysis I will focus on his use of rhetorical methods, such as ethos and logos, and how he convinces us of his claim. I’m also going to focus a lot on how and why this topic is still so pertinent, maybe more now than ever. The article tackles the subject of women out-earning their husbands as Gardner puts it. He speaks to four different women, who all are the breadwinners of their families. The text is written to inform us about this upcoming trend, you can call it. More and more women are earning more that their husbands, and it reportedly, usually has unhappy consequences in the home. The women talk about their different situations In his quest to inform us, Gardner appeals to both logos and ethos. He appeals to logos in the way that he refers to facts from previous studies, such as “In 2001, for example, wives earned more than their spouses in almost a third of married households where the wife worked.” Of course, he doesn’t tell us where he has this information from, so we should still be critical, but since we, after looking at his career, can see that he has written for many big newspapers and magazines, we can assume that he has his facts straight. The way......

Words: 744 - Pages: 3

Premium Essay

Geen Expansion

... Green Expansion COMM 215 September 9, 2013 Ruth Palumbo Green Expansion Lotus Rental Car is a regional company primarily located in the western United States. The company plans to move into the national market by introducing a fleet of alternative-fuel vehicles into its existing fleet. While alternative fuels are still not widely available outside major metropolitan areas, we believe adding alternative-fuel cars to our fleet in areas where alternative fuels are readily available will increase our customer base and open new markets. This is particularly true in large east coast metropolitan areas that consider themselves to be environmentally proactive, such as Atlanta, Boston, New York, and Washington D.C. With the extremely high price of gasoline, there is a much higher demand for alternative-fuel cars, so by providing an option to our customers for these types of vehicles, Lotus will be able to tap into the green minded customer markets that already exist in these cities. Our team believes that introducing this fleet into Lotus’ already existing fleet will add a new dimension to the company and provide the growth we need to compete in these new markets. Our team will explore the advantages and disadvantages of the most widely available types of fuels and automobiles. We will also discuss the economic impact this......

Words: 1885 - Pages: 8

Free Essay

Alpha Electronics

...Maylee Richards 2 October 2011 PM598/ Dr. Oz Negotiation Exercise 1 Sara is a customer representative that cares about her job and her goal is to make sure that each customer leaves with a positive experience when shopping at Alpha Electronics. She seems to try and see both sides of a situation and is focused on resolving conflict, when it involves customer returns. She prioritizes her objectives and goes over and beyond the company’s expectations and tries not to lose customers’ when they become dissatisfied with the products that they’ve purchased. She examines the alternatives and selects fair standards when dealing with customers. (Garrett, 2007) John is your typical customer that wants to be satisfied with his purchases. He seems to have high expectations when it comes to interacting with a company representative and probably researches each product before he purchases it. He’s probably a serial returner and has developed a winning strategy that involves specific tactics and counter tactics when he returns merchandise he doesn’t like. When there is a problem with an item that he has acquired, he seems to take it personally and wants the situation resolved immediately. (Garrett, 2007) Sara’s goals and objectives as a returns employee are to make sure that the customer leaves the store with another piece of merchandise. She’s pleasant with each customer, she listens to each problem and she tries to appease them by offering small discounts for their trouble...

Words: 986 - Pages: 4