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Airbone Express

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1. What is the history of airborne express?
Airborne express is the third largest express delivery company in the United States. The company keeps a lower profile than rivals FedEx and United Parcel Service of America Inc. (UPS). Airborne boasts the lowest cost structure and targets high-volume corporate customers.
It had grown faster than either of its bigger, better known rivals. In 1997 it held 16% of internal market. Progress came slowly and competition was stiff. To begin with, Airborne of California merged with Pacific Air Freight of Seattle. The airline moved there headquarters and changed its name to Airborne Freight Corporation.
In 1980, the airline changed their name to Airborne Express. After buying Midwest Air Charter, Airborne Express made history by buying the Clinton County Air Force Base in Wilmington and became the first airline in the history to own and operate an airport.
In 1988, Airborne started offering same day delivery after buying Sky Courier in worldwide.
In 1991, Airborne received awards from 3 major companies, which including Volvo, and In 1992, the airline introduced Flight-Ready SM, and a prepaid express letters and pack systems.
In 1993,Airborne introduced the Airborne Logistics System, which provided Airborne with warehousing and distribution services.
In 1994, Airborne opened the Ocean Services Division, and ALS established the first new film distribution program for Hollywood since 1944. In addition, relations were established with Vietnam.
In, 1995, Airborne began to forge a relationship with Road Way Package System.
In 1996, Airborne encourage higher margin products. It began to review volume discounts and the pricing of large accounts.
In 1998, Airborne entered the Fortune 500 list for the first time. Airborne's first of 30 total 767's arrived at Wilmington.

2. Analyze the Porter’s Five Forces…...

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