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Aetna Case

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STRATEGIC HR MANAGEMENT

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Aetna: Investing in Diversity Case
By Wayne Cascio, Ph.D.

PROJECT TEAM
Author:

Wayne Cascio, Ph.D.

SHRM project contributor:

Nancy A. Woolever, SPHR

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Katya Scanlan, copy editor

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Blair Wright, senior graphic designer

© 2009 Society for Human Resource Management. Wayne Cascio, Ph.D.
Development of this case was made possible by a grant from the Society for Human Resource Management and the National Academy of Human Resources. All of the characters in the case are fictitious. Information presented was current as of the time the case was written. Any errors are solely the author’s.
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Aetna: Investing in Diversity

INTRODUCTION
Raymond Marcos, chief diversity officer at Aetna, is preparing to make a presentation to the company’s board of directors at its mid-December meeting. In a deteriorating economic environment that seems to be global in its reach, the board is looking to cut expenses in any way possible. To do that, it is reviewing every major company business initiative. Diversity is one such initiative, and the board wants to understand the business case for it. It also wants to…...

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