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Advance Ais

In: Business and Management

Submitted By KensheeX
Words 5019
Pages 21
The purpose of this paper is to give and provide detailed information about the reason why Craven Books was having issues on the implementation of the new information technology system which should help to improve the performance of the business. Other than that, the implementation of this new information technology system nearly makes Craven Books face bankruptcy and lost many customers.

In this paper, 3 issues that lead Craven Books faced failure in the implementation of the new information technology system will be chosen to discuss in detailed. Each issue will be discuss in detailed together with any related case studies that can take as reference and recommendations to eliminate and cope each issue.

Company’s Background
Craven Books is a distributor of comics and magazines and books. The company was founded and evolves in the market place in the late 1960 as it founder, Peter Craven started to distribute sci-fi and horror books through direct mail. In 1970’s, the business began to be known in the market place by buying comics in bulk from both the American publishers and the second hand comic market and sell this on their customers in the United Kingdom by using a mail order catalogue. This had helped the company to grow in the market place and be known by many other customers. Because of this the company had been able to encounter growth both in profit and in the number of their regular customers.

In this regard, the company decided to use a new information system as part of their business strategy. In 1990’s, this plan has been initiated as Craven Books invest in new integrated information systems that will include all business operations of the company, from ordering, to processing, accounting and warehousing. All in one information system which aims to ensure that they will provide quality service to their customers and to make their…...

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