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A Tale of Two Countries

In: Business and Management

Submitted By krisbrandy
Words 921
Pages 4
International and intercultural communication is very important in today’s world. In order to be able to communicate effectively, one must be aware of, understand and appreciate another culture. Cultural difference is the biggest barrier in doing business in the world market. Hofstede (1993) believes that the spread of business onto the global stage brings the issue of national and regional differences to the forefront. Hofstede measures culture in five dimensions and teaches that cooperation across cultures is essential to human survival. These five dimensions are Power distance, individualism, masculinity, uncertainty avoidance , and long term orientation. In this paper, I plan to present some similarities as well as some differences in the culture of the United States of America and China based on Hofstede’s dimensions. The United States of America is frequently investigated in cross cultural research due to its economic power and because of its cultural representativeness. China as the largest market, and possibly the most appealing market in Asia, is entering into global collaboration with a wide range of foreign partners. There are only two dimensions were the two countries are even close to being similar and they are masculinity and uncertainty avoidance. A masculine society is driven by success and achievement. A company with masculine culture operates assertively and competitively. If the country is ranked lower on this scale they are referred to as a feminine society which means that caring for others and quality of life are of a greater value. There was only a four point difference on the chart for this dimension. The USA is at 62 and China is at 66. While both countries are considered masculine per the scale, China is said to be more masculine than the USA. Both countries are very competitive in the theory that you are the “winner” if you are the…...

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