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A Failure of Focus: Lessons from Kodak

In: Business and Management

Submitted By Rosenny15
Words 438
Pages 2
A Failure of focus: Lessons from Kodak

Q1- What are the #1 reasons for the failure of Kodak’s operational strategy and what are the lessons learned? Who should bear the main responsibility for corporate bankruptcy?

One of the main reasons of why Kodak operational strategy did not work is because Kodak failed to adapt to new technology. Kodak literally did not add any kind of improvements or innovations to its products. Also, although Kodak did make efforts to outsource its camera manufacturing, the outsourcing arrangement did not achieve the integration of external knowledge. Another important fact that is involve in why the operational strategy failed is the quality of management. The fact that Kodak kept changing its CEOs drove the company to not focus and work towards a specific goal. After all, the lesson learned is that Kodak has to constantly keep evolving and innovating its products, rather than stay within its comfort zone. Basically, all the people who work in the company are responsible for what happens in there. This is why I think that the company, as a whole, should bear with the responsibility of bankruptcy.
Q2- After Kodak went bankrupt, how was the brand value treat it?

After a company goes bankrupt, it loses its brand value. Brand value is irreplaceable; it is really hard for a company to gain back its value once this has been through bankruptcy. When bankruptcy happens, profits go down as well as their credit score. As an investor I would not invest in a company or brand that has been through bankruptcy, if it happened once, it could happen again. At the same time it could take ages until the brand re-gains its value.
Q3- In comparison to Kodak, why have other businesses in the same industry not collapsed? In comparison to Kodak, other businesses have not collapsed but flourished because they have opted to use new technology to keep…...

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