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5 Guys

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5 Guys
BUS508037VA016-Contemporay Business

Five guys were given birth in 1986 by Janie and Jerry Murrell. The Five Guys name was derived by the founder’s five sons who all have an active role in the company today. Each of the sons has a unique role within the company and that is what helps this business venture to become the success that it is today. From one single restaurant that was lacking space for storage to a blooming franchise that it is today Five Guys has become a role model of how to start a business and become successful. One of the main reasons the chain has become so popular and successful is due to the founder’s philosophy that they take into work each day and deliver to the customers. The original founder, Jerry had decided that they only way the Five Guys would become the best fast food chain is to ensure that no matter what they did not cut corners on service or the food they served to their customers. Another strong point they use is that the customer is the best advertising they can ever have. No amount of newspapers’, radio ads or billboards can advertise as much as satisfied customers words. The amount of people one speaks with on a daily basis and then that person talks to others, was one of the greatest principles/philosophy that made the company into what it is today. So many of the other fast food chains, treat the customers as if they were on an assembly line, nor caring for what they think or feel during their time there. That is one of the reasons Five Guys has excelled in the market and will continue to do so. Even before the first customer walked in and ordered, Janie and Jerry wanted to incorporate into their business plan would under no circumstance sacrifice quality of the product nor short the customer on receiving the best food they could have. After completing the business plan the next step they took was to focus…...

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