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3r Mexican Case of Internationalitation

In: Business and Management

Submitted By al02703984
Words 950
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Cuauhtémoc 1250, San Luis Potosí, México www.triferrari.com Phone:(52) 444-244-5081 / Email:online@triferrari.com
Monday-Friday 8am-4pm
Sábados 8am-2pm

Ç

Cuauhtémoc 1250, San Luis Potosí, México www.triferrari.com Phone:(52) 444-244-5081 / Email:online@triferrari.com
Monday-Friday 8am-4pm
Sábados 8am-2pm

Ç

TriFerrari

a. Business, administrative and contact information. Business name (company, corporation, etc.) * Triferrari Business type (sole proprietor, private company, trust, public company, etc.) * General Partnership Country where it is registered and headquartered. * Mexico Telephone number. * (52) 444-244-5081 Email. * online@triferrari.com Postal address. * Cuauhtémoc 1250, San Luis Potosí, México CP. 78270 Maps showing location. b. Introduction and strategy. Company history (2 paragraphs). * We are a company that believes in the extraordinary skills and creativity of Mexicans to innovate and develop unique products, with sustainable production systems supporting socially disadvantaged communities by creating quality jobs skills. 3f incorporates the knowledge of Mexican artisans developed over centuries in products with the best technology and quality. What the company does (2 paragraphs about what it does, their brands/products, and which market sectors it 
services). * 3f is a company developed by young athletes who were bored to train with the same costumes ever. That´s why in 3f we develop products that offers technology, comfort, design, customization and quality; that mean that in 3f you benefit from our disruptive designs and the best technology. You can also customize your team with our amazing designs. Vision statement (what a company wants to be, inspirational, timeless). * Achieve competitive leadership through a clear, creative and innovative management. Achieving customer loyalty to expand and secure market. Generate sustainable profitability for the benefit of our employees and future shareholders. Contribute to national development with social and environmental responsibility. Mission statement (what the company is now, it identifies the customer and states the level of performance). * Our mission is to develop disruptive, unique and customized designs in an open constant improvement and creative environment with sustainable production systems and seeking support for localities and groups of athletes. Values (guiding principles). * Loyalty to the organization and the fulfillment of its mission. Transparency and ethics in the practice of organizational activity. Creativity in the design, development, production and marketing of our products. Competitiveness in the exercise of activities. Teamwork during the period of the task. Mutual respect between people that make up the organization. Business goals and objectives (specific goals that the company wants to achieve). * In a year doubles the number of orders nationwide. * In a year start exporting our products to USA, Latin America and Europe. * Getting public figures in the world of sports that carry our brand. International strategy (diversification, organic growth, growth by acquisition, focus on exports, off-shoring, etc.).

* Focus on exports: 3F will focus their international strategy on export their products to USA, Latin America and Europe.

c. Business concept. Concept (what the business does). * We develop sports products with Mexican designs while offering technology, customization and quality. Products (and the current demand of these products). (Demand: High, Medium, Small) * Tops & T-Shirts (High) * Hoodies & Pullovers (High) * Shorts & Tights (Medium) * Swimwear (Medium) * Accessories (Small) * All this products are aviable for men and women

Services. * We ship by FedEx and the service has a cost of $ 110 per entire order; if you ask 5 t-shirts or 100 the price is the same. The service takes 2-5 business days. If you want service "Next Day FedEx" will cost $ 280 per five kilos in case of more weight, the extra kilo is charged at $ 25. Business competitiveness (global competition and competitive advantages). * Our competitors could be sportswear stores, but as we are focus on a very exclusive design those store maybe would want to make a deal with us so they can sell our brand and designs. Global presence (factories, retail shops, global distribution and storage). * As we said before we would have presence in USA, Europe and Latin America. We support the Mexican Industry therefore we are manufacturing here and distributing from hear. Our first stores will be on airports. Value chain (describe the company's entire value chain, and where it fits).

d. Management and ownership. Production and Manufacturing
Production and Manufacturing
Management structure (organigram, reporting hierarchy).

Ownership structure (who owns what and how much, in percentage). * Rita Ferrari and his son Santiago Salas Ferrari own the company. That’s all the information available. Directors. * Because it is a small company, at the moment there is only one manager. Other key personnel/staff. * How we produce? Sustainably Mexico is a country of contrasts, many wealthy people live, but there are approximately 45 million people living in poverty. So run 3f developed a sustainable production system that supports the poor village of Santa Maria del Rio (SMR).

SMR was a textile factorie sector in the nineties, but after all textile factories migrated to other countries many people was unemployed. 3f run locate people who are unemployed and who surrendered to seek employment, he trains hard and gives a quality job to them; we have people who had five years without working!

Not only we give them work also involve ourselves internally with people and try to help. For example many young people follow the bad example of their parents and become alcoholics, these guys give them personal talks to change their lifestyle. In 3f run we seek a marketing fairer, to generate more opportunities and try to change the economic imbalance that exists in Mexico.

e. Current customers and projects. A list of customers, projects (including completed ones), and contact details for reference. * Kamikazze Running Team * Duatlon Cross * Nationals in Mexico * Lomas Runner Team

http://www.tienda.triferrari.com/…...

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